From bracelets and 'smart' rings to AR headsets, body-mounted sensors, and health monitoring clothing, connected devices are getting more integrated into consumers’ everyday life. Here are three examples to improve the shopping experience using wearable technology
FREMONT, CA: Wearable tech is one such disruptive technology that is shaping the life and experience of the retail industry. Wearable technology is something beyond what people know about Apple Watch. From bracelets and 'smart' rings to AR headsets, body-mounted sensors, and health monitoring clothing, connected devices are getting more integrated into consumers’ everyday life. This deeper integration has opened up new opportunities for retailers to capitalize on the possibilities.
The new freaking retail engagement strategies have incited excitement among the consumers. Sixty-seven percent of wearable owners find dynamic user experiences "exciting and useful" that vary based on location. Here are three examples of retail strategies that can be employed to improve the shopping experience using wearable technology.
Plenty of national retailers have started developing their own mobile apps. Mobile apps help retailers to promote their 'lifestyle,' for example, along with basic product information; a retailer offers a number of free apps that customers can use to find hiking and biking trails. Adapting these mobile apps for the smartwatch, for example, retailers open up an array of opportunities for 24/7 brand promotion and connectivity.
Relevant In-Store Offers
A ping on a smartwatch is more likely to be noticed than a buzzing phone deep inside a consumer's purse. By sending real-time offers based on in-store locations, retailers are capitalizing on the increasing number of shoppers wearing smartwatches. For example, an electronic shopper passing by the coffee display might get an alert on his watch with the information about a limited-time discount on the items displayed on that particular board. This happens more in Supermarkets, when a customer standing in the cereal aisle, where a display for milk is on, gets a notification of coupon for milk on his smartwatch.
Making Online Shopping Personal
Wearable Technology can make online shopping feel more like shopping inside a real-world store, and smart retailers are gliding on this benefit. Some giant companies are making smart glasses and smart headsets. Human sales associates can wear these glasses and headsets while they're engaged with online shoppers. This helps the associates to engage with online shoppers in the same way they would engage with shoppers in person. They can even demonstrate how products work using a real-time video tool.