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The brand was inspired by Taubman's personal experience taking a ginger and turmeric shot from a local farmers market to help him overcome a cold during a business trip.
FREMONT, CA: Doctor crafted, cold-pressed, wellness shot manufacturer, Vive Organic, secured USD 13 million in a Series B funding round led by Monogram Capital with participation from Cambridge SPG and Powerplant Ventures. The company will use the proceeds from the investment round to expand its digital footprint, foster its innovation pipeline, and make its plant-powered products more accessible to consumers nationwide. Vive is one of the leading functional beverage brands today, providing customers with cold-pressed wellness shots that are formulated with a focus on boosting the immune system.
"We feel so fortunate to have found such exceptional partners in Monogram, Cambridge SPG, Powerplant Ventures and our roster of investors," said Wyatt Taubman, CEO, and Co-Founder of Vive Organics. "We have a powerful product that we believe in deeply, which is quickly becoming the go-to for immunity boosting in lieu of other traditional beverages, powders and supplement solutions. We are very proud of what we've created and greatly value the expertise our investors will provide in this next stage of our business as we look to further develop our online offerings and find new, unique ways to connect with consumers at retail."
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Since its inception in 2015, the company has seen explosive growth, with an average 400 percent year over year growth, and has cemented itself as the leader in its segment. This backing from industry veterans further validates the growth opportunity within this category and consumer demand more broadly for immunity-boosting products. The company was founded by CEO Wyatt Taubman, COO Kyle Withycombe, and VP of Sales JR Simich, health-conscious friends and entrepreneurs. The brand was inspired by Taubman's personal experience taking a ginger and turmeric shot from a local farmers market to help him overcome a cold during a business trip. The trio recognized rising consumer interest in wellness shots and saw an opportunity to develop an industry-leading brand designed to support and motivate consumers to boost their immune system proactively.
"Vive has tapped into an incredible opportunity to provide consumers with sustainably sourced, functional products that promote and support wellness needs, whether that be targeting uses case for enhanced immunity, restoration, or energy," said Jared Stein, Co-Founder, and Partner of Monogram Capital. "We are thrilled to join together with this pioneering brand at this prescient time where consumers have never been more focused on their health and wellness needs and prioritizing their immunity. Led by an outstanding team, Vive is at the forefront of providing these wellness solutions in a convenient, ready-to-drink format that consumers love and we look forward to continue supporting the brand through their new innovations to come."
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