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Designing great product experiences is a crucial competitive differentiator in today's digital economy. Unfortunately, companies often compartmentalize their data into different user and consumer buckets, resulting in increased technological, process, and data debt, as well as a fragmented end-user experience
FREMONT, CA: UserZoom, the leader in Experience Insights Management (XIM), has declared a $100M funding round led by Owl Rock. UserZoom will utilize the capital to build out the company's proven XIM solution that helps businesses join the dots between their customer experience (CX) and user experience (UX) strategies, as well as get an org-wide view on their digital experience.
Designing great product experiences is a critical competitive differentiator in today's digital economy. Unfortunately, companies often compartmentalise their data into different user and consumer buckets, resulting in increased technological, process, and data debt, as well as a fragmented end-user experience. By gathering and integrating feedback from user experience (UX) and customer experience (CX) departments and initiatives, UserZoom's XIM solution helps the world's leading brands better understand and manage their digital environments, resulting in improved digital experiences that increase revenue, boost interaction, and retention.
"COVID-19 has led to a significant acceleration in consumers' rate of digital adoption and their expectations for a seamless, convenient and personalized experience," stated Alfonso de la Nuez, Co-CEO and Co-Founder, UserZoom. "This investment, as well as our 'rule of 40' financial performance in 2020, is proof that businesses are waking up to the fact that traditional ways of designing and measuring digital experiences are no longer good enough. Today's users and customers demand more, and leaders need the insights that UserZoom provides to allow them to quickly make confident, customer- and data-driven decisions across all stages of the product life cycle, pre and post-live, to stay in front of the competition."