Tray.io Raises USD 50 Million in Series C Funding

By StartUp City | Wednesday, November 27, 2019

The company's general Automation Platform empowers business users in any role to easily integrate any software to seamlessly flow data while building powerful automated workflows in a low-code environment to orchestrate complex business processes, as well as an Embedded edition that enables product leaders to seamlessly embed software integrations within their products without development resources or any need for future maintenance

Fremont, CA: General Automation Platform company Tray.io raises USD 50 million in a Series C funding round led by Meritech Capital alongside existing investors Spark Capital, GGV Capital, and True Ventures, who participated over their pro-rata amounts. The company's General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation itself in a low-code environment.

"This is a clear confirmation that the automated organization is the future of work for the enterprise. Over time, we're seeing successful firms drive impressive growth by shifting from a scattershot, ad hoc technology mindset to building an automated central nervous system," said Rich Waldron, Tray.io's CEO, and co-founder. "We've seen general automation act as the new growth engine for rapidly-growing companies as they solve integration challenges and scale operations with low-code general automation. That's why we're doubling down on hiring the best team in the world, including veteran executives from ServiceNow and Duo to serve our incredible customers so we can continue to earn the world-class customer ratings they've awarded us."

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Tray.io will make use of the new funding to support strategic hiring across its entire team, as well as continuing investment in product development. The company's general Automation Platform empowers business users in any role to easily integrate any software to seamlessly flow data while building powerful automated workflows in a low-code environment to orchestrate complex business processes, as well as an Embedded edition that enables product leaders to seamlessly embed software integrations within their products without development resources or any need for future maintenance.

Line of business users trust the platform to perform tasks faster and scale revenue and efficiency, without developer resources. Engineers and IT professionals use the company's products to centralize and rapidly build-out and maintain enterprise-wide integrations with minimal resources. Tray.io's products offer an easy-to-use, clicks-or-code interface, and are built on a modern serverless architecture that reliably runs billions of automated tasks monthly to process, manage, and transfer mission-critical enterprise datasets across a variety of micro-services.

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