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The advertising company has made significant contributions to the traditional media sector, empowering advertisers to optimize their television ad campaigns.
FREMONT, CA – Online advertising has taken the media industry by storm. Although television has maintained its position as one of the most effective platforms for advertising, it is siloed without efficient tactics to optimize advertising spends. Simulmedia is set to transform television campaigns with its data-driven, television advertisement management platform, empowering its customers with digital targeting capabilities.
The advertisers can leverage the platform to target specific audiences to ensure maximum engagement. Founded in the year 2009, the company has established a national reach, building robust relationships with various broadcasting networks and significantly reducing customer acquisition costs. Since its inception ten years ago, Simulmedia has assisted advertisers, and media owners simplify the complexities in television advertising, including the growing audience fragmentation and lack of opacity.
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The company was founded with the intent of bringing digital, data-driven ad targeting, and accountability to linear television. Although it experienced pushback in its early years, the television sector has opened up to the potential benefits of adopting data-driven advertising. Not many companies offer end-to-end solutions that can match the products and services of Simulmedia. Simulmedia recently raised $29M, taking its total funding to $87.3M across seven rounds. The investors included Union Square Ventures, Avalon Ventures, WarnerMedia, and Valiant Capital.
Today, Simulmedia offers complete transparency to the advertisers, giving them access to intelligent, data-rich technology. The company’s dynamic audience forecasting and patented reach optimization enable marketers to attain the best outcomes. The ad campaigns are based on its proprietary forecasting technology that allows them to predict the location, availability, and preferences of the target audience. The company features thousands of spots across over 50 networks, employing the most effective methods to reach the audience in the fragmented TV landscape.
Advertisers can achieve optimal outcomes, as Simulmedia offers outcome guarantees. The software and forecasting capabilities allow the company to overcome obstacles such as declining viewership and ratings. It offers network-direct connections with linear and over-the-top (OTT) streaming inventory providers. The optimization is based on the campaign objectives, including audience reach and specific customer acquisition cost (CAC) threshold.
Simulmedia offers actionable insights on reach, delivery, and performance for linear and OTT purchases across Simulmedia schedules. The company collaborates with traditional brands and emerging D2C brands, helping them optimize their spending on television campaigns. Also, the advertisers pay a transparent fee, which covers technology and service cost.
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