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SI EQ is an ag-marketing firm that is breaking new ground.
Fremont, CA: In 2020, AgTech organizations raised 4.83 billion dollars in VC funding across 398 deals, up 181 percent from 2019*. Two key causes drive the tremendous increase in AgTech venture capital funding: population expansion and climate change. By 2050, the global population will reach 9.8 billion people, resulting in increased food consumption. At the same time, greenhouse gas emissions are warming regions and increasing the frequency of extreme weather events, jeopardizing food supply. AgTech uses various technology and new business models to boost efficiency and productivity while also addressing some of the industry's most pressing issues.
SI EQ, a TraDigital, a data-driven marketing organization focusing on the agriculture sector, is introduced by Team SI as a new ag-marketing company. The professionals at SI EQ, which sprang from Team SI, have worked with agriculture equipment dealers for more than a decade and are well-known as result-oriented marketers in the ag business.
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SI EQ is a Team SI firm based in Little Rock, Arkansas, specializing in developing TraDigitalTM, results-driven marketing strategies for offline and online media channels for its customers in the agriculture and equipment industries.
"As we continue to streamline our company's growth, we are proud to introduce SI EQ and the launch of its new, respective website," said Tim Whitley, CEO, and chief innovation officer of the MHP/Team SI Family of Companies. "Since 2010, we have been innovative trailblazers in ag-marketing and are thrilled to continue expanding our services and offerings while diversifying our clientele."
The new website, designed with farmers and equipment operators in mind, acts as a unified data hub for the firm's present and prospective clients. Users may visit the website to read SI EQ's newsletters and blog articles, which feature current, up-to-date marketing trends in the agriculture and equipment industries.
"After many years in the ag-marketing industry, we have been purposeful in establishing a talented team of innovative professionals who've married their passion for agriculture and their knowledge of marketing to best serve our community," said Alex Hanes, vice president, and managing director of SI EQ. "By having a staff that is fully immersed into the trade, we have been able to create an incredible website that reflects our company culture and the industry we represent."
The firm has grown into an industry leader by utilizing its own patented system known as Doppio®, which combines the greatest data analytics platforms with the insights and intuition of its trained professional team to improve campaign success. The redesigned website includes a feature that allows consumers to immediately examine Doppio® and the agency's targeting capabilities without going through a salesman.
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