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Strategic collaboration helps businesses maximize email marketing campaigns in a novel method that blends hyper-personalization technology with dynamic content displays.
FREMONT, CA: Syte, the leading Product Discovery Platform for Retail, announced a strategic relationship with intelligent content provider Movable Ink, allowing brands and retailers to maximize their email marketing with hyper-personalized, dynamic displays before the 2021 holiday shopping season. The collaboration enables merchants to use the power of visual AI and hyper-personalization technology to develop millions of variants of on-brand 1:1 email creative campaigns that offer customized items to each unique shopper and reflect personalized customer preferences. In addition, this agreement, which includes interfaces with key email service providers such as Emarsys, Oracle Bronto, and Salesforce Marketing Cloud, will lead merchants to bring high-intent traffic back to their websites.
The unique combination between Syte and Movable Ink technologies enables businesses to develop email campaigns with hyper-personalized content that refreshes every time a shopper opens their email, delivering consumers the most consistent, relevant, and personalized experience conceivable.
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"As competition in the eCommerce space continues to grow more saturated, engaging shoppers at each email touchpoint is critical in driving conversion, particularly as we approach the holiday shopping season," said Ofer Fryman, CSO at Syte. "Our partnership with Movable Ink marks another major milestone for Syte as we cement our position as the leader in product discovery technology. Together we are providing another solution for retailers, brands, and shoppers through a personalized shopping experience straight to their inbox."
Syte and Movable Ink's joint solution includes the following:
"Personalization is paramount to long-term customer trust and retention, and this joint partnership with Syte will take personalization to the next level," said Adam Stambleck, president at Movable Ink. "Information moves at a rapid speed and the ability to constantly update email content will be critical to gaining and retaining customers."
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