StoryFit Secures $1.75 Million Funding

By StartUp City | Monday, March 25, 2019

StoryFit, a predictive AI platform analytics firm for the publishing and entertainment industry announces that it has secured $1.75 million in new funding, led by New York-based ff Venture Capital (IndieGogo, Omaze, Livefre). The other technology and media investors included Bertelsmann Digital Media Investment (BDMI), Ascend Venture Capital, Boston-area angel Walt Winshall, and continued investments from the leading technology startups- Techstars and Capital Factory. The firm delivers AI insights and solutions for movie, book publishing, and television production industries as well.

As StoryFit continues to expand, the financing will be used for critical hires and advancements in content-based analytics, including audience identification, industry trends, and predictive technology. The firm has further appointed Rudy Prince as COO and data scientist Mark Bessen promoted to CTO.

Rudy Prince is an entrepreneurial public-company CEO with 30 years of experience. Before StoryFit, Prince served as a mentor, advisor, and executive to many Austin startups. He also served as founder and CEO of eFax.com in Silicon Valley, where he led its IPO and tremendous growth in subscribers, leading to its acquisition by J2 Global.

Mark Bessen, a data scientist and researcher on quantitative narrative analysis, became a member of StoryFit in 2017 from Apple, where he worked with the iBooks recommendations unit.  After he completed his BA in Literature from Stanford and data science studies at UC Berkeley, Bessen also provided data research support for The Bestseller Code (2016). His work at StoryFit aims at leveraging cutting-edge machine learning technology to comprehend the core elements of stories that resonate across audiences.

StoryFit was founded by Monica Landers, who has broad experience in media from producing for ABC News and Good Morning America to executive leadership at multiple content companies, including Demand Media where she served as VP, Media Innovation. She holds two media technology patents and is active in the Austin start-up community in addition to serving as a mentor for Techstars and Comcast accelerators.