Spruce Up Raises $3M for a Brand New AI-Powered Platform

By StartUp City | Thursday, May 16, 2019

FREMONT, CA: Spruce up, a Seattle based home shopping startup recently pooled in $3 million as funding for the AI-powered home shopping platform. The generated $3 million is a seed round led by a New York-based investment firm Two Sigma Ventures, totaling the funds to $4.5 million. Several other investors are Female Founders Fund, Madrona Venture Group, Peterson ventures, and Alumni Ventures.

The new startup by Spruce Up utilizes AI to suggest home products from options of more than 25,000 items hand-picked by celebrated home stylists. The shoppers are given an interactive quiz to answer, depending on which their tastes are gauged to provide curated suggestions from designers.

Spruce Up reports its interest in applying AI in every aspect of its latest product and its operations with the help of the seed money obtained. The funds raised will help Spruce Up expand and enhance its engineering and data science teams. The startup currently employs eight full-time professionals and nine part-time home stylists. 

Spruce Up believes that AI-powered personalization is the newest form of e-commerce. It has targeted to tap into a multi-billion dollar market and specifically to those shoppers who have been stuck forever in an eternal scroll.  

In this venture, professionals from Two Sigma Ventures’ will be joining the Spruce Up’s panel of directors. As a spin-out company of Madrona venture labs, an in-house startup studio of the VC firm, Spruce Up is utilizing the ongoing series of funding and has closed the seed round of funding with $4.5 million to roll out an AI-powered online home shopping platform. The platform understands the users’ likings with an interactive quiz, suggests numerous variations of home décor based on the answers obtained, and allows collaboration between stylists and users to create the perfect home setting.