Shred Secures $4 Million to Expand Platform and Launch New Products and Features to its Community

By StartUp City | Tuesday, November 17, 2020

Over a million consumers have made Shred their fitness destination, with COVID-19 driving significant interest as consumers reshape their fitness routines while gyms worldwide remain closed.

FREMONT, CA: Shred, the best way to get fit together, announced $4 million in seed funding from leading Silicon Valley investors and celebrities. The funding will be used to grow and expand Shred's digital fitness platform and bring new products and features to its growing community, including launching a new video streaming platform that lets consumers workout with their friends.

"When we started Shred, we wanted to build a way for our friends to exercise with each other, despite being separated by hundreds of miles and having very different, very busy schedules. It's amazing to see our passion turn into something that's changing so many lives for the better. Shred embodies what tech-for-good means and I'm proud to build Shred every day," said Charlie Hale, Shred Co-founder and Head of Product.

Since inception, more than a million consumers have made Shred their fitness destination, with COVID-19 driving significant interest as consumers reshape their fitness routines while gyms around the globe remain closed. The number of home workouts versus gym workouts has doubled during the pandemic. The growing number of Shred users has created a unique, motivated community because the ability to motivate each other is powerful and engaging. Collectively, more than 3 million workouts and 76 million exercises have been completed on Shred.

"I'm excited for the potential I see for Shred users in a new era of social fitness. While the world has clearly changed over the past several months, mobile technology has also created a once in a generation opportunity to create an amazing experience. The team at Shred has built an incredibly engaging product, and I'm even more excited about what I know what's coming soon," said Eduardo Vivas, an early investor and angel investor.

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