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The newly raised $550 million will be used to power Secfi's business development to help executives, employees, and shareholders preserve and diversify their wealth
Fremont, CA: Secfi, the first pre-wealth management platform, secured a $550 million investment facility from Serengeti Asset Management. The wealth management platform is helping startup employees navigate financial decisions from offer to IPO. The newly raised $550 million will be used to power Secfi's business development to help executives, employees, and shareholders preserve and diversify their wealth. Serengeti Asset Management, the New York-based investment firm, is an early-stage venture investor. It is also expanding its decade-long credit franchise into selecting, underwriting, and investing in leading private technology companies through stock financings.
"We are building technology that helps demystify the often opaque world of equity compensation," said Secfi Founder & CEO Wouter Witvoet. "Making well informed financial decisions is critical in maximizing equity compensation -- we are proud to empower shareholders with the education and financing needed to build wealth for the future."
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Secfi offers an integrated suite of personalized advisory, educational, and financing tools that compare different strategies for implementing the options. These tools include equity intelligence dashboards, tax modeling, exit forecasting, and exercise reporting. Moreover, Secfi also provides shareholders with the financial solutions needed to unlock liquidity from their shares. This enables private company employees to get the most out of their stock options.
"We're thrilled to partner with Jody LaNasa, Serengeti's founder," said Witvoet. "His decades of experience leading credit and underwriting teams at Goldman Sachs and Serengeti will be invaluable as we scale our financing products. With their backing, we believe we can build the leading platform to serve a growing market in need of innovation and liquidity."
Secfi's customized approach pairs clients with internal advisors who help shareholders navigate difficult financial decisions and optimize their equity positions to maximize their wealth. The company's exercise financing platform covers the exercise costs and taxes and limits personal risk, allowing clients to take part in their employer's success without risking their savings. Until IPO or a liquidity event, clients are not required to pay anything.
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