Sarbacane Secures $27M in Funding

By StartUp City | Monday, September 14, 2020

The company plans to utilize the capital to continue expanding its investment in R&D, as well as its business reach.

FREMONT, CA: Sarbacane Group, the parent company of email marketing platform Mailify, secured $27M in funding.

IDI is investing around $10m alongside the company's management, under the leadership of founder Mathieu Tarnus, who remains the majority shareholder.

The company plans to utilize the capital to continue expanding its investment in R&D, as well as its business reach.

Top 10 Startups in France - 2020Based in the North of France, with US headquarters in New York, Sarbacane Group is a maker of applications for corporate communications, including Mailify, a solution that enables companies to optimize and automate their email and text message communications. The company generated $13M in revenues in 2019 and will invoice over $16M in consolidated revenues in 2020. The company has also created a range of products around its expertise in text messaging, email marketing, and marketing automation, such as Sarbacane Chat, Layout, and Touchdown, introduced in late 2019, and Datananas, a Paris-based startup acquired in April 2020.

"The Sarbacane Group is accelerating its development through the growth of its various brands, all of which are leaders in their respective markets. We are thrilled to partner with the team in the implementation of this strategy, and in its diversification and acquisition projects in the field of marketing software and B2B services," stated Julien Bentz, a new investor and member of IDI's executive committee.

See Also: Top Email Marketing Agencies

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