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The technology ingests complete or pre-negotiated price per piece mail, collects the increasing reliance on the sorts, 5-digit zip code, and delivers the mail to the USPS via its physical pre-sort service facility or its partners.
FREMONT, CA: Vegvisir Capital ("Vegvisir"), an organization that specializes in growing technology companies that sit at the intersection of software, data, and payments, has invested in Royal Alliances Inc., the top SaaS software provider of postage discount identification, payment solutions, and mail tracking to the US mailing industry. The funds help expand the company's product line, service capabilities, including sales channels.
Royal Alliances, founded in 2012, has created the company's only software-enabled postal marketplace. For customer postage calculations, discount qualifying, and payment, the software platform serves as the record system. The technology ingests complete or pre-negotiated price per piece mail, collects the increasing reliance on the sorts, 5-digit zip code, and delivers the mail to the USPS via its physical pre-sort service facility or its partners. Several customers, notably leading banking services, insurance, government, industrial printers, and pre-sort service providers, use the company daily to process over 100 million dollars in yearly postage spend.
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"Our solution was developed to bring technological innovation, supply chain transparency, and data intelligence to help our customers manage a significant spend category for the delivery of their critical customer communication," said Aaron McDaniel, co-founder, and CEO of Royal Alliances. "Vegvisir's investment will allow us to accelerate our product roadmap and expand our service offering to better serve our growing list customers. We are excited to partner with Vegvisir on this next phase of growth."
Royal Alliances will also continue to be led by Aaron McDaniel and Jerry Lammons, co-founder and COO. The group has decades of professional experience and the technological platform built on this domain understanding. The company's headquarters will remain in Dallas, Texas, and Detroit, Michigan.
"Royal Alliances invested heavily to build an innovative, cloud-based platform to automate the supply chain, improve efficiency, and reduce delivery costs in a $30+ billion market," said Kyle Reesing, Founder and Managing Partner at Vegvisir. "When we met Aaron and the team, we were energized by the company's differentiated product, market-leading service capabilities, and data reconciliation tools that position Royal Alliances as an industry leader. We look forward to working with Aaron and the entire Royal Alliances team moving forward."
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