Rethink is a healthy and environment-friendly boxed water company in Columbia that was co-founded by Matt Swanson and Chris O' Donovan; they have created RETHINK water for kids which is a zero - calorie, zero sodium, and zero sugar based water line for kids that is sold at grocers. The recipe they use is made only of purified water and USDA organic fruit essence and comes in four different flavours: Organic Apple, Organic Berry, Organic Fruit Punch and Organic Orange Mango. The distribution of their water is spread nationally in more than 11,000 stores including Wal-Mart and Target as well as on e-commerce retailers like Amazon and also through their own website, drinkrethinkwater.com.
Rethink brands has received a funding of $6.7m in funding, in a round that was conducted by AccelFoods. The company aims to uses these funds for the continuation of their distribution across the U.S and increase field teams in key markets and also begin the development of new innovative product launches in the upcoming year.