Reachdesk Secures USD 6 Million from Five Elms Capital

By StartUp City | Monday, September 14, 2020

The company enables sales and marketing professionals to create, manage, scale, and measure the ROI of their direct mail and gifting campaigns in one place by integrating offline channels to a company's existing marketing tech stack.

FREMONT, CA: New York-based direct mail and corporate gifting software platform for B2B companies, Reachdesk, secured USD 6 million in a Series funding round led by Five Elms Capital. The company proceeds from the investment round to invest in more customer service, product innovation, and expand its team presence throughout the US, Europe, and the Asia Pacific. The company enables sales and marketing professionals to create, manage, scale, and measure the ROI of their direct mail and gifting campaigns in one place by integrating offline channels to a company's existing marketing tech stack. The company was founded in London by Alex Olley, Meelan Radia, Jay Radia, and Alex Santos in 2018.

"Because of the pandemic, companies have lost their critical sales and marketing channels," explains Alex Olley, Co-Founder, and Head of Revenue and Marketing. "They struggle to deliver the new sales results they need to survive. By creating closer connections with customers, Reachdesk helps companies break through to prospects, accelerate deals, and reduce churn." The company achieved significant growth this year, quadrupling its revenue and doubling headcount since March 2020. The increased demand comes from B2B sales, marketing, and customer success teams struggling to create meaningful customer experiences with reduced business travel.

"Reachdesk has been an invaluable tool in helping us accelerate our account-based marketing program. It's a must-have for any marketers wishing to cut through the noise and engage their prospects in a far more compelling and effective way. It's easy to use, quick to set up, and you'll see high ROI within the first few weeks. Contentsquare has been using Reachdesk globally for just over a year now and has built over $1 million of pipeline in that time," said Matthew Robinson, Marketing Director at Contentsquare.

Reachdesk is a global leader in B2B direct mail and corporate gifting. It helps sales, marketing, customer success, and HR teams deliver the moments that matter in the click of a button using integrated direct mail and gifting. It offers the ultimate way to generate pipeline, accelerate deals, and keep customers and employees happy.

"Direct mail has been used by sales and marketing teams for decades. Without a software solution, even the most organized teams struggle to execute effective corporate gifting campaigns at scale," said Stephanie Schneider, Partner at Five Elms. "Reachdesk quickly established itself as a leader in the space by offering a simple, easy-to-use solution with robust integrations that gives its customers confidence that their budget is spent on high-return efforts."

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