Pixellot Join Forces with FloSports to Automate Sports Production

By StartUp City | Monday, July 15, 2019

Yossi Tarablus, Director of MarketingYossi Tarablus, Director of Marketing

The partnership will enable FloSports to leverage Pixellot’s AI sports production solutions to live broadcast enhanced coverage of over 700 games on FloHoops

FREMONT, CA:  Sports Broadcasting has often been held back by the mediocre production quality which has resulted in higher costs, passable video clarity, and lack of broadcasting space. However, Pixellot is set to resolve this with the help of FloSports. Its artificial intelligence (AI) solution will offer a panoramic view of the sports ground by simulating the movement of the camera operator. The partnership between Pixellot and FloSports will facilitate AI automation for over 700 games live on FloHoops. It will include a game clock, scoreboard, commentary, advertising, and much more.

Pixellot offers automated sports production solutions, delivering affordable alternatives to professional and semi-professional events for conventional video capture, production, and distribution systems. Founded in 2013, the company's AI solutions have streamlined production workflow by creating stitched panoramic images of the entire playing space. Advanced algorithms facilitate automated coverage of the game, generating highlights, adding graphics, and displaying ads. The Pixellot’s multiple systems can be utilized by federations, broadcasters, sports portals, clubs, production companies, high schools, coaching solutions, and universities across the world.

The renowned innovator in live digital sports and original content, FloSports, is a venture-backed OTT subscription video streaming service dedicated to sports. It offers live and on-demand access to the tens of thousands of competitions across more than 20 sports in the U.S. and abroad. It provides an evolving library of over 2,000 hours of premium content and holds broadcast rights to over 4,000 premier events. Based in Austin, Texas, the company has 250 employees and has over a million hours of live streams since its founding.

Alon Werber, CEO of Pixellot, said, “People can easily turn on the television to watch their favorite professional basketball team play, and the same can be said for the future of all sports. Integrating our technology with a popular OTT service like FloSports will enable us to offer comprehensive coverage of one of the most exciting youth basketball tournaments in the world. It is a true example of the democratization of sports production.”

Pixellot collaborates with schools, clubs, leagues, and federations across the world to live stream over 40,000 hours of sports action in a month. The company has also developed specific algorithms for twelve different sports, including soccer, basketball, football, hockey, and volleyball. The automated production algorithms are designed to track the flow of play, identify highlights, update the score and game clock, and insert ads. This partnership will allow FloHoops to incorporate Pixellot's AI-automated production solution into their live broadcasts.

“FloSports is committed to providing authentic and high-quality video coverage of games, tournaments, and competitions from beginning to end,” Eric Helton, Director of Production for FloSports, said. “After testing the AI-Automated technology of Pixellot, we realized its potential in producing games at scale with minimum human intervention. It is the perfect solution for the current tournament coverage, and hopefully, more in the future.”

The live coverage of the basketball games can be accessed on FloHoops website by becoming a PRO subscriber. It grants users access to premium content across the entire FloSports network. The FloSports app is available on iOS, Roku, and Apple TV 4. FloSports is emerging as a global leader in live, in-depth, on-demand digital coverage for sports fans across the world with its 10,000+ live competitions per year.

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