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NYIAX, an NYC-based advertising contract marketplace, announced it has successfully closed another $5.65 million in its latest seed funding round led by WestPark Capital. This brings the company’s total funding to $16 Million.
NYIAX and mesmr, the blockchain-based secure media ecosystem, today announced an integration partnership.
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This month, NYIAX earned attention when they began the process of patenting the new method they co-created with Nasdaq to enable the trading of any physical and digital contract across industries. mesmr will drive this forward by integrating the trading method into mesmr.tv, its media platform for content creators and their audiences. Once integration is complete, mesmr.tv will be the benchmark platform providing content and providing creators, audiences, and brands—with a seamless, secure way to exchange ad revenue.
Upon launch, the mesmr.tv stage will make a change in perspective in new media by making another promoting ecosystem that gives brands a straightforward method to reach customers. NYIAX's information base and the incorporation of NYIAX's IP and platform across mesmr.tv will make a channel enabling brands and content creators to communicate consistently. With an extraordinary token-based framework, mesmr.tv compensates all gatherings for their interest on the platform.
The mesmr.tv integration of NYIAX’s IP is the second implementation of the proprietary method for ad trading, their own guaranteed advertising contract marketplace being the first.
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