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Beach House Group has been a disruptive force of innovation in the beauty and lifestyle space. It is a brand incubator focused on building disruptive and category changing brands that meet the needs of today's consumers
FREMONT, CA: California-based global consumer product solutions company, Beach House Group, announced that it had received a strategic growth capital investment from Monogram Capital Partners, a leading investment firm focused on developing the next generation of category leaders. The funding also included an investment from The Najafi Companies. The amount of the investment remains undisclosed. Proceeds from the investment round will be used by Beach House Group to accelerate the growth of its existing portfolio, expansion, and innovation while triggering the creation of new brands.
"The timing of this funding is critical, as we are at an inflection point," said Shaun Neff, Co-Founder, Beach House Group. Neff added, "Over the last year, we set out to launch a series of explosive brands that would resonate with the consumer on multiple levels. With each launch, our goal was the same, disrupt and elevate the category. We've successfully accomplished that. Now, it's time with this funding to take it to the next level."
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Beach House Group has been a disruptive force of innovation in the beauty and lifestyle space. It is a brand incubator focused on building disruptive and category changing brands that meet the needs of today's consumers. The company was co-founded by Shaun Neff and PJ Brice and explores white space in the marketplace and develops brands that fill those gaps precisely. It was the driving force behind the 2019's celebrity-infused, breakthrough brands: BÉIS with Shay Mitchell, the award-winning Florence by mills with Millie Bobby Brown, MOON with Kendall Jenner, Pattern by Tracee Ellis Ross and cleen.
"Monogram is focused on partnering with truly innovative brands and entrepreneurs who have differentiated value propositions and a defined vision," said Oliver Nordlinger, Co-Founder, and Partner, Monogram Capital Partners. Nordlinger added, "What the team at Beach House Group has accomplished on such an accelerated timeline is astounding and has positioned them well for limitless success. We are thrilled to partner with them at this critical time, supporting their next phase of growth."
Monogram Capital Partners was founded in 2014 to help promising consumer and retail brands become category leaders. The firm enables brands to reach their full potential by providing flexible capital, in-depth domain knowledge, access to transformative industry relationships, and strategic and operational expertise.
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