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FREMONT, CA: Enabling companies to point out opportunities to increase revenue and improve profitability is the goal of every experience management and data analytics platform solutions company. With the acquisition of cloud-based behavioral analytics platform Cooladata by customer experience company Medallia, Inc., the target has been achieved.
The companies have teamed up to hack the customer experience secrets and provide the services to their clients. The cloud-based analytics firm will utilize its proprietary Big Data platform and AI engine, to process enormous datasets beyond surveys, scrutinize non-explicit feedbacks, and derive predictive insights on customer sentiment.
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Medallia will capture experience signals that are created by customers on a daily basis in person, IoT, and digital interactions, which are used to reveal personalized actions that drive tremendous business results.
The Medallia Experience cloud is used by the customers to reduce churn and turn detractors into promoters and purchasers, create spontaneous cross-sell and up-sell opportunities with the provision of crystal clear and potent returns on investment.
The year-old partnership among Cooladata and Medallia has been fruitful for both the companies and the teams have also co-operated soundly. The acquisition of Cooladata will enable the provision of a holistic view of the customer journey and the analytics to comprehend the motivations underlying the processes, mainly to conduct smart decisions on the improvement of experiences and growth in customer loyalty.
Cooladata was built to enable brands to obtain a complete view of consumer behavior, carry out in-depth analysis, and a comprehensive understanding of the consumer journey. The acquisition is made to enhance the business and accelerate the vision.
The customer experience-oriented company is renowned for its partnerships and thought leadership by its clients. The company’s latest innovations have been in the field of real-time feedback provision and messaging platforms allowing firms to collect the data natively through a device with internet and platforms.
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