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Marxent's mission is to create a 3D ecosystem for building products, enterprise furniture, and home improvement manufacturers and retailers that makes it easy to sell high-value, configurable products online.
Fremont, CA: Today Marxent, the leader in 3D Commerce for the home vertical, has declared it has closed Series C financing. The cash infusion will fund strategic value creation opportunities like international expansion as well as new product development.
Marxent aims to create a 3D ecosystem for building products, enterprise furniture, and home improvement manufacturers and retailers that makes it easy to sell high-value, configurable products online. Clients already include many leading manufacturers and retailers, including Lowe's Home Improvement, Macy's, La-Z-Boy, HNI Corporation, Ashley HomeStore, American Woodmark, Fortune Brands, Jerome's Furniture, Herman Miller, John Lewis and Partners (UK), and Kingfisher plc (UK).
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"Marxent's 3D commerce platform will transform both the customer experience and underlying ecosystem like Netflix and Tesla did for their categories. With a blue-chip client base, proven ROI, millions of buyable SKUs, and hundreds of millions in 3D-enabled sales, Marxent's 3D Cloud is the virtual selling platform of choice for high-value, configurable products for the home," stated Arnie Bellini of Bellini Capital, the lead investor in the round.
"3D-enabled selling was already an emerging growth category. COVID has further accelerated the demand for virtual selling of home goods and Marxent is the recognized technology leader in the space enabling the experience."
"3D room planning and augmented reality apps for furniture, kitchen, bath, and outdoor decking went from value-add solutions to essential business priorities," stated Beck Besecker, Marxent's CEO and Co-Founder. "We prioritized creating meaningful value for our partners and proving out the unit economics of our business for the past two years. The time is right to further invest in strategic growth initiatives. Arnie Bellini is a B2B SaaS pioneer. We're thrilled to have him lead our Series C and join Marxent's board."
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