M13 Sparkles Over Emerging Consumer Technology Companies With $175M Venture Capital Fund

By StartUp City | Thursday, October 17, 2019

M13, a venture engine, has raised $175M Capital fund to invest in the field of emerging consumer technology companies. 

FREMONT, CA: M13, a Los Angeles, CA-based venture firm built for and by the entrepreneurs, closed its second venture capital fund, at $175M. The escalated figure from the original target $150M is classified amongst Seed, Series, and select Series B+ rounds in the field of emerging consumer technology startups. 

M13, as a venture engine is transcending from the traditional venture model by supporting entrepreneurs well versed in both financial and operational expertise. From its conception in 2016, the company executes a "founders first" approach equipped with a team of experienced professionals to assist in the building of consumer technology companies. As a company of former founders and operators, the board of M13, carry with them the experience and empathy to support newer founding teams in their journeys believes the founders of M13. 

The previous fund valuation of M13 accounted to a total of over $137Bn and has investments in significant enterprises like Lyft, Pinterest, Ring, Daily Harvest, Rothy's, FabFitFun, and others. The second fund is targeted to build on M13's expertise in behavior of the consumer and the amalgamation of emerging technology with key sectors including health, transportation, food, housing and personal finance. The recent investments of the company include Capsule, Coinmine, Doorstead, Emerge and Tarform. 

M13's goal is to now capture the behavioral trends of consumers over the upcoming decade and to invest in the change with a combined capital and hands-on support along with expertise related to the founders. 

Institutional knowledge and networks expertise of the M13 founders have not only helped the startups to take improved day-to-day decisions but also drive a step-change growth to the enterprise. With their integrated approach, M13 has been assisting the founders in pulling ahead, while others are still learning the ropes. M13 is graced with rich expertise and experience that is leveraged to fast-forward the growth of the investments. 

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