LogRocket Raises USD 15 Million in Series B; Launches LogRocket Metrics

By StartUp City | Friday, November 08, 2019

The new APM solution will help to understand the complex issues that arise in web applications. By tying together session replay and APM in an easy to use dashboarding solution, the company offers a platform that can be used by anyone, regardless of their technical knowledge.

FREMONT, CA: Front end application performance management solution startup LogRocket raised USD 15 million in a Series B funding round led by Battery Ventures. The company has raised over USD 30 million from funding and will look to use the money towards engineering, sales, and marketing. The company also intends to hire more data scientists to leverage the vast amounts of data collected as a by-product, and design new features to add to their services.

Along with the funding round, the company also launched LogRocket Metrics, which is set to be the next step towards the world’s first complete front-end APM platform. The new APM solution will help to understand the complex issues that arise in web applications. By tying together session replay and APM in an easy to use dashboarding solution, the company offers a platform that can be used by anyone, regardless of their technical knowledge.

“With this new functionality called LogRocket Metrics, the developer can search across all their customers to determine the frequency and the impact of a problem to see if it affected your conversion rate, how many people were affected and who was affected, “ said Matthew Arbesfeld, LogRocket CEO and co-founder. Arbesfeld explained that the APM would work as an error search engine, and the company is indexing every interaction to help the developer find wherever that error has occurred. “Let’s say you’re using a site and you see a specific error message on the screen. The developer who’s working on that site can actually search, kind of like Google, across every customer that saw that specific error message,” he added.

Traditionally, APM tools are useful for monitoring back end, with relatively weak front end telemetry. LogRocket Metrics helps teams to understand how performance is affected by factors like network requests, JavaScript execution, local resource access, CPU load, and memory usage, whether it comes from the back end, CDN layer, internet connectivity, JavaScript performance, client devices, or elsewhere. “More and more we’re seeing that every company is now a software company, relying on software for their core business. We are on a mission to help those companies make their web experiences as perfect as possible,” said Arbesfeld. “By addressing performance on the front-end, we make it far easier for companies to identify and fix issues before they impact potential customers and cost companies sales.”

Over the last six months, LogRocket has nearly doubled its customer base and recently crossed 1000 customers. The company has also gained particularly strong traction in SaaS, finance, healthcare, and government applications. The easy, self-hosted option enables customers to forego the traditional SaaS offering and instead run LogRocket on their own servers. LogRocket's commitment to data privacy has helped it to achieve success in industries that are difficult to break into. Some of the company's existing users include Airbnb, Bloomberg, Reddit, Ikea, Brex, Kaplan, Cargurus, FDNY, and Waste Management.

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