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Livestorm Secures $30 Million to Boost Product Development and Expansion into North America
Livestorm will be using the funding to rapidly increase its marketing presence and scale its go to market strategies toward mid-market and enterprise in the U.S. while hiring aggressively both in Europe and the U.S.
FREMONT, CA: Livestorm, which is transforming online events with the first video communications platform that runs entirely in a mobile or desktop browser, announced that it has raised a $30 million Series B funding round to accelerate product development and its expansion into North America. The round was led by Aglaé Ventures and Bpifrance Digital Venture, with participation from Raise Ventures and IDInvest. This brings Livestorm's total amount raised to date to $35 million.
The four-year-old company, based in Paris, grew its revenue by 8x since its last funding round in 2019 and tripled its headcount to over 50. Currently, about one-third of Livestorm's customers are in the U.S., which is the fastest-growing region for the company.
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Livestorm's platform allows businesses to host meetings or webinars from two to thousands of participants in a browser (desktop or mobile). Livestorm can adapt to any online event (online training courses, product demos, conferences) and manage it from end to end, from promotion through post-event ROI analysis. More than 3,500 companies from startups to Fortune 500 companies rely on Livestorm, including brands such as Shopify, Honda, and Sephora.
"We immediately recognized that Livestorm is the HubSpot for video communications," said Cyril Guenoun, Partner at Aglaé Ventures. "Video and online events have become essential in 2020 and are here to stay. The Livestorm platform thrives in this environment, providing a seamless solution for meetings and events with all the connectors that marketing, sales, customer service and HR pros need to make video a tightly integrated part of their communications strategies. We're really excited about the growth potential for Livestorm, especially as they expand their footprint in the U.S."
Livestorm addresses four main issues that have plagued traditional online meeting and event platforms such as Zoom, Microsoft Teams, and GoToWebinar:
User experience and complexity: Other platforms often require an app for hosts and attendees, causing barriers to joining events, especially for those on a mobile device or restricting networks. Livestorm is designed to operate entirely in a mobile or desktop browser, with no apps needed for anyone, with minimal IT configuration.
Event setup in minutes, not hours: Many platforms focus only on the video experience, but Livestorm helps run any external or internal event from end-to-end. Events are ready out of the box with features for promotion, hosting, reporting, and retargeting. Customers can set up their events with landing page creation tools, send promotional emails, automate email reminders, or create custom registration forms, all in one platform.
Capturing event data to leverage for future marketing: Traditional webinar platforms at best may generate a spreadsheet of registration data. Livestorm offers advanced reporting to measure events engagement and understand the audience. That data can be leveraged by third-party integrations, including Zapier, for future marketing campaigns.
Security: Installing applications often come with a risk. Working on a browser offers, by design, advantages, including having multiple layers of security from the browser itself.
Livestorm Co-founder and CEO Gilles Bertaux created Livestorm after working as part of a marketing group that struggled to promote and measure ROI for online events. Bertaux found he was spending most of his time creating landing pages, promoting events, and troubleshooting attendees' connection issues, and did not have the means to connect online events to real business outcomes.
"We created Livestorm to address the need for more robust video communications tools, and saw great market traction," said Bertaux. "In 2020, as hordes of companies turned to online events and meetings for the first time due to COVID-19, Livestorm was well-positioned to earn that business. Over the next year, we want to build a Slack-like marketplace of plugins for our platform, an ecosystem where developers will be able to easily build on top of Livestorm."
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The startup environment is praised as a major source of funding, employment opportunities, and innovation. The majority of firms actually fail within the first year of existence.
Significant advantages of startup are noted below:
Agility: Startups are smaller and less organized. They are also inventive, always refining their business concepts, methods, and portfolios. These enable them to respond to disruptive technologies and market conditions. Established competitors face entrenched interests, a long history, and a strong team culture. This renders them resistant to change.
Team culture: Employees of enormous businesses are drawn to prominence and high wages. They often need to catch up on the company's vision, goal, and values and its customers' success. Startup employees build a tight-knit community that shares their enthusiasm, beliefs, and values. They must collaborate for the benefit of the company, its customers, and the world in general.
Customization: Startups provide their products and services with a personalized touch. This allows them to provide their customers with a really customized experience. Startups also spend time researching and understanding their customers' business needs. This enables them to develop long-term relationships through customized products and timely solutions.
Efficiency: Established companies have significant administrative costs. Startups provide services in a more efficient, cost-effective, and competitive manner. They are likely aware of their limitations and prefer to focus on their primary strengths. This prompts them to collaborate with other small organizations. Customers frequently benefit from a greater value proposition.
Versatility: Startup employees multitask, and the salesperson could also serve as the relationship manager. This provides continuity to consumer relationships and allows companies to respond to situations. Most companies encourage learning and have a higher tolerance for errors. Both aspects contribute to the adaptability of startup personnel.
Flexibility: The organization's product and service requirements may be distinctive. Established service providers that operate rigidly may need help to meet these requirements. Startups are incredibly adaptable, and they are more likely to work the hours, location, and style that one choose.
Fun: Lastly, working with a startup could be far more enjoyable. A startup does not have to please everyone and may choose clients who are enjoyable to work with. Spontaneous pleasant activities after work are much easier to plan in a business. The colleagues could become the closest pals. ...Read more
Customer support outsourcing has entered a period of scrutiny. E-commerce, fintech and subscription-driven businesses face volatile demand, rising labor costs and growing pressure to protect the brand experience across channels and markets. Legacy headcount-based contracts often fail under these conditions. Fixed FTE models create structural misalignment: overstaffing inflates costs to preserve service levels, while understaffing erodes response times, customer satisfaction, and retention. For executive buyers, elasticity and accountability now outweigh scale alone.
An effective AI-powered customer support partner must demonstrate the ability to scale capacity in line with unpredictable ticket volumes without compromising quality. Rapid ramp capability is no longer optional in industries shaped by seasonality, product launches and sudden growth. The ability to double workforce management within days rather than months directly affects first response times, abandonment rates and renewal revenue. Buyers should look for providers that maintain a trained agent bench ready for activation, rather than relying solely on sequential hiring cycles
Economic alignment is equally critical. Per-ticket or payper-productive-hour pricing models address the inefficiencies embedded in rigid contracts. A flexible structure that allows capacity to expand during peaks and contract during slower periods reduces waste while maintaining service levels. When surplus agents can be redeployed across non-competing accounts or back-office tasks instead of sitting idle, cost efficiency improves without penalizing the client for lower volume periods
Technology architecture further separates modern providers from traditional contact centers. Integration into existing helpdesk and voice systems is expected, yet ownership of the broader service pipeline offers additional leverage. Proprietary learning management systems, knowledge bases and quality assurance tools can reduce onboarding time and standardize performance. Intelligent ticket routing that directs complex queries to primary agents while pre-solving simpler cases through automation improves productivity. Pre-resolution tools that cut handling time from several minutes to a fraction of that can materially reduce cost per ticket when validated by human oversight.
Automation must be deployed with discipline. Buyers should assess whether AI tools are used to augment agents or to replace them indiscriminately. Pre-solving accuracy rates, structured human validation and phased rollouts during lower-risk periods reduce exposure to peak-season errors. Generative tools that shorten handling time and automate straightforward exchanges can lower cost by double digits, yet escalation paths to human agents remain essential for complex or sensitive interactions. Cultural proximity also matters. Language coverage alone is insufficient if agents lack contextual familiarity with local processes such as returns or payment systems.
Evidence of impact should extend beyond service metrics. Improvements in response times from days to hours or minutes, significant gains in customer satisfaction and measurable reductions in churn illustrate whether outsourcing contributes to revenue retention rather than merely cost containment. Proactive engagement strategies that anticipate renewal risk or subscription fatigue demonstrate a deeper understanding of customer lifetime value.
Onepilot presents a model aligned with these expectations. It integrates into clients’ existing systems while relying on proprietary technology to manage training, routing and quality at scale. It maintains a multilingual agent network capable of increasing workforce capacity by up to 100 percent within 48 hours and structures pricing around productive output rather than fixed headcount. Its automation tools focus on pre-solving and selective full automation, delivering reported productivity gains and cost reductions while retaining human validation. For executives evaluating AI-enabled customer support outsourcing, it represents a disciplined, flexible and technology-led alternative to legacy models.
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With the introduction of cloud computing, a number of technological advancements are anticipated to increase industrial sector efficiency. To put it another way, more than 94% of companies globally are utilizing cloud services, which are predicted to increase in efficiency by 1% over the next several years. However, when used with detrimental intent, the technologies, like the two sides of a coin, permit the execution of malicious activities such as data phishing and other cyberattacks.
Various research elucidates that organisations, on average, face these threatful attacks one way or another, which makes sought-out advancements that safeguard organisations from potential cloud security threats. Generally, cloud data services, despite the seamless benefits they could proffer, encompass threats during the data transfers, be they away from or towards the storage. Though the primary attack results in mere infiltration, it opens up the door to further, more avid attacks that may cause huge amounts of data breaches. Hence, following the zero-trust model, where assumptions of breeches are often made explicit, and thus utilising multi-factor authentication in securing access to the systems is pivotal.
Similarly, network segmentation favours formidable advantages, as separating the network into smaller sub-networks, generally interconnected with each other is crucial. For instance, when a malware attack takes place, segmenting networks facilitates minimising the damage capacity and thus saves the organisations from increased data breaches, which may lead to devastating data losses. Similarly, harnessing the security tools to detect potential threats is emerging as a considerable approach, as these applications enable the constant monitoring of the network and thus pass alerts in real-time during security flaws and attacks.
The basic security threats often result from human negligence, such as the administrators mishandling or compromising the cloud security settings with regards to the cloud configuration. For instance, allowing unrestricted outbound access accidentally may result in unbound application connections with the server, which automatically enables malware to access and affect the sources. These sources, when encountering threats, may face formidable losses, and the organisations may end up in bankruptcy.
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Thanks to substantial investments in tech infrastructure, a rising talent pool, and a favorable business climate, Texas has quickly become a booming hub for technology entrepreneurs. A wide variety of companies in industries including software, biotech, clean energy, and artificial intelligence have been drawn to cities. Texas's dynamic and competitive startup environment is shaped by a number of variables that affect the success of tech firms in the state. Any business needs access to funding, and throughout the last ten years, venture capital (VC) investment has increased in Texas.
Venture capital firms are attracted to Texas due to its lower costs and burgeoning tech scene, with Austin leading as a central hub for investment. While Texas does not match the levels of VC funding in California or New York, investment opportunities have been expanding, especially in sectors like clean energy, biotech, and SaaS (Software as a Service). Texas has strong networks of angel investors, state-backed grants, and crowdfunding opportunities, which provide startups with alternative funding options.
Texas is known for its business-friendly policies, which have attracted many tech companies and entrepreneurs to the state. The pro-business environment has led companies to relocate or expand in Texas, which has fueled further startup activity by establishing a supportive ecosystem and creating new opportunities for local startups to collaborate and grow. GC provides consulting and development services that assist startups in leveraging talent efficiently and building scalable operations. Texas has a robust and growing talent pool, thanks to a combination of top-tier universities and a rising influx of skilled professionals. Texas's appeal as a relatively affordable place to live has drawn tech talent from other high-cost states, helping meet the demand for skilled workers.
For startups, this talent influx means access to highly qualified engineers, developers, and business professionals, accelerating growth and innovation. Cities like Austin and Dallas are integrating smart city technologies, attracting tech companies, and providing startups with environments to test and scale innovative solutions. The investment in infrastructure supports high-speed connectivity and offers a strong foundation for the growth of tech-centric businesses. Texas is a top contender in energy production and distribution, with Houston leading advancements in energy technology, particularly in the renewable energy sector.
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