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Many Japanese startups participated to showcase their products and services at the Consumer Electronic Show (CES), while SkyDrive, a Tokyo-based developer of vertical take-off and landing aircraft stole the show.
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FREMONT, CA: One of the world's largest consumer electronics and information technology trade shows, Consumer Electronics Show (CES), took place in January, 2022, in Las Vegas, Nevada. Many Japanese startups attended the event, showcasing a diverse range of products ranging from robots to aircraft and software in preparation for the burgeoning entrepreneurship of the US market. The event received attention from a variety of media channels from the United States and Europe. The crowd at the Japanese showcase never seemed to cease, as emerging companies from countries such as France and Taiwan displayed their products at the venue. Every day, visitors waited in line for a demo flight on an aircraft displayed by SkyDrive, a Tokyo-based developer of vertical take-off and landing aircraft. Further, for the 50 Japanese companies taking part, the Japan External Trade Organization (JETRO) secured a joint venue. SkyDrive's demo plane received international attention as the show's highlight, including coverage by TV stations in the United Kingdom and the United States.
SkyDrive successfully completed a test flight in 2020 and plans to go commercial in 2025. SkyDrive's Keisuke Yasukochi stated that they want to raise brand awareness in the US market, where they intend to expand their business. Major corporations such as Google opted out of exhibiting at CES due to the recent reemergence of the coronavirus. Meanwhile, the show drew up to 40,000 visitors and saw an increase in the number of companies participating in its startup venue on an annual basis. Earlier, Japanese electronics manufacturers lagged behind South Korean manufacturers such as Samsung Electronics, which pursued an overseas-focused strategy. From the early stages of commercialization, it appears that Japanese startups must also set their sights on the international market.
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