Israel's Food Technology Sector is Poised to Tackle the Global Food Revolution

Israel is responsible for some truly world-changing inventions like the world’s first USB drive and the navigation app Waze.

FREMONT, CA: To improve alternatives to meet the changing demands of today's consumers – who are motivated by a desire for better-for-you foods – Israeli food-tech startups are collaborating with top food manufacturers and CPGs. These changing tastes are sparking a culinary revolution, and Israel is at the forefront of it. There are three main areas driving food technology improvements in Israel that work in the rapidly growing food-tech sector: a movement toward alternate protein sources, initiatives to minimise sugar, and an overarching shift toward more functional food ingredients. A record-breaking USD 3.1 billion was invested in the alternative protein category in just 2020, and 2021 showed even more rapid development. Israel's alternative protein startup ecosystem received over USD 600 million in investments last year, an increase of almost 450 per cent from the previous year.

By using cutting-edge 3D printing and fermentation technology, well-known alternative meat and alternative dairy firms. Other plant-based fish companies are attempting to address one of the main problems facing the alternative protein category—texturization—are up-and-comers that are also catching investors' attention. It shows the market opportunity's resiliency during multiple extremely tumultuous years as capital continues to pour into the category quicker than ever. Plant-based, cultured, and fermentation-derived proteins are becoming more and more available daily. The development and innovation in alternative proteins over the past 20 years show how fascinating food's potential future can be. Consumer acceptance of alternative proteins and the industry's continuous expansion are evident, regardless of whether this is due to environmental considerations, dietary preferences, or nutritional requirements.

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The health risks of excessive sugar consumption, such as obesity, diabetes, and heart issues, are becoming more and more well-known to consumers. Many consumers are therefore looking for strategies to lower their sugar intake. 72 per cent of consumers are taking steps to either reduce or completely avoid sugars. Although there is a record-high demand for sugar substitutes, the aftertaste they frequently have is what most discourages consumers from using them. In many culinary procedures, sugar also plays a significant functional role. Sugar enhances a variety of qualities including colour, texture, mouthfeel, and shelf life. These characteristics are affected once it is eliminated or diminished. The flavour and functionality requirements of today's food items are not being met or maintained by many sweeteners. Fortunately, Israel's capacity for innovation has led to the discovery of a solution that satisfies both flavour and functionality—two important aspects of consumer food choices. Food manufacturers are now able to keep the sweetness that consumers have grown accustomed to, but with a significant reduction (up to half) of the sugar required, due to a solution called Incredo Sugar that employs real cane sugar.

In light of changing consumer needs, technology's contribution to the food revolution is crucial, not just good to have. Due to the various tools science has provided, it is now possible to produce foods that taste great but are less harmful to the environment. To progress the food revolution that is taking place all around the world, leaders at the vanguard of the future of food must embrace technology and the tools that science has given us.

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