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Impact, a pioneer in Partnership Automation, announces a $75 million financing led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The funding is expected to accelerate the platform development, fuel both organic and inorganic growth and further go-to-market and regional expansion.
Technology pundits, analysts and enterprise pioneers have recognized that partnerships play a significant role as it is the source of incremental growth and new revenue streams. Although sales and marketing are considered as the primary sources of growth, they are no longer enough or sufficient to sustain the process. It is evident that partnerships have emerged as the next major growth driver.
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“We have seen brands double-down on direct sales and marketing investments such as CRM and marketing automation over the past 20 years. With over 75 percent of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the
customer through partners and alliances,” said Jay McBain, Forrester, and Principal Analyst Global Channels.
The way automation software has transformed sales and marketing organizations and their processes, Partnership Automation is doing the same. Automating partnership discovery, onboarding, recruitment, engagement, and optimization is possible through Impact’s Partnership Cloud. The top-notch clients of Impact have leveraged the Partnership cloud to transform their organizations and partnership initiatives and expand across all types of companies. This involves traditional affiliates to influencers to strategic B2B alliances and more and is striving hard to become the fastest-growing revenue channel for the organization.
“There’s been an explosion of innovation around new types of partnerships being forged to grow enterprise revenue,” said David A. Yovanno, CEO, Impact. “Beyond Ticketmaster building native software integration partnerships with social media platforms, Impact enables a marketplace of hospitality services to establish partnerships with airlines. A fashion-forward sportswear brand to partner with YouTube influencers. A major direct-to-consumer mattress brand to establish partnerships with chiropractors. Barkbox, another fast-growing direct-to-consumer business establishes partnerships with animal shelters, veterinary clinics, dog walkers and pet hotels for their pet care subscription boxes. The types of emerging partnerships supported by Impact’s Partnership Cloud are virtually limitless.”
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