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Cleantech startups have to overcome many more obstacles and challenges to successfully mark its imprints on the global technology landscape.
FREMONT, CA: Cleantech is a broad space encompassing energy, water, oil, and gas along with alternate manufacturing solutions, which improve efficiency, consumption, and the way we live. The startups in this sector seek to leverage the power of technology to effectually address the global energy concerns. Albeit, the CleanTech startups are cognizant of the issues that pertain to this industry, many high-profile failures in the past have made it even challenging for the budding startups to deploy technology and resources. Regardless of all the pitfalls, the innovations are being carried out in a relentless manner.
Some challenges the CleanTech startups are facing at present are listed below:
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• Fighting Strong Against "Green Fatigue" :
New energy solutions are being introduced every day; electric cars, solar and wind alternatives, renewed energy storage systems, and sustainable batteries. Every innovation seems promising initially but fails to comply when trials to mass production are made. This green fatigue makes the consumers skeptical about the claims of the latest products that benefit the environment and support cost savings. Even though the other alternatives are way more expensive and less-energy-friendly, consumers tend to swivel towards buying those.
The B2B clean and renewable technologies undergo the similar experience. The adoption of novel solutions, seemingly promising, is still daunting as it does not guarantee a prolonged large commercial scale of working. Young startups need to work with ideas keeping green fatigue in mind and show results that ensure their stability in the market. Cleantech startups are challenged to overcome green fatigue in addition to the severe competition from the incumbents.
• Scaling the Deployment of Technology:
A common saying by CEI applies to Cleantech startups; growth kills companies. This is a real concern as innovations are more often than not subjected to premature scaling and deployment, which results in failing compliance. This phenomenon is fuelled by the lack of in-depth knowledge in the area and sensationalized media attention.
The lack of technical due diligence related to the innovations by startups supports a broad scope of cynicism. Amidst the chaos, the young companies with comprehensive solutions are subjected to an added challenge of scaling the solutions for various re-assurance tests. Due to unpreparedness and media attention along with premature scaling, the tests are deemed to fail. This challenge is life-threatening to the startup and may result in effecting its financial status as well.
• Insufficient Funding for Cleantech:
As mentioned above, green fatigue and premature commercialization of any startups will repel the venture capitalists to find financial interest. With historical statistics in the picture, startups need to tip-toe across the hall to achieve a reasonable amount of funds. Ever since 2008, the peak year of clean energy tech, showcased continuous loss in the business and became stagnant, it is almost near to impossible for the new age solution providers to obtain funding that will create a substantial difference.
• By Navigating the Harsh Landscape of Political Policies and Regulatory Compliances:
Many successful innovations by startups are doomed due to numerable political factors. With each governing body, new policies for energy are concocted. Due to non-compliance with policies and differences in opinions, many startups fail to grow or even implement the solutions. For startups to prevail from this challenge, they need to be well-versed with the new and old policies and what they emphasize. A thorough understanding of the federal and state policies is imperative to succeed in the field without succumb to any policy non-compliance situation. Reigning past these challenges and getting the support of the government will be an added advantage to the Cleantech startups ensuring growth and prosperity.
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