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Customers who order through an app spend more than those who order in person because they have more time to make a decision, the entire menu is in front of them, and they typically want to earn more reward points.
Fremont, CA: Mobile ordering apps have improved the food delivery and pickup game. Consumers are placing fewer delivery and pickup orders over the phone as more retailers and restaurants embrace these types of apps and instead are opting to use a mobile app. Why is this so? Because these mobile ordering apps provide a number of key advantages that traditional methods of ordering over the phone or standing in line cannot match.
Consumer Benefits of a Mobile Ordering App
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Consumers are undoubtedly downloading mobile ordering apps at breakneck speed. Chick-fil-first A's app debuted at No. 1 in the app store within three days of its release. These apps are popular for a variety of reasons, including:
No more standing in line or being put on hold.
Ordering ahead of time saves time during the day and allows you to pick up food on the go.
Customers have access to the entire menu, including items they may not have known existed.
Loyalty reward points are simple to track directly through the app and can result in significant savings if you order frequently.
Restaurant Benefits of a Mobile Ordering App
While these apps are designed for the customer, they also accomplish a number of important goals that will greatly benefit the restaurant or retail store.
They can handle more orders; Chipotle claims that when orders are placed through a mobile app, they can handle six more orders per hour because no one has to stop what they are doing to physically take the customer's order and engage in small talk.
Customers who order through an app spend more than those who order in person because they have more time to make a decision, the entire menu is in front of them, and they typically want to earn more reward points.
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