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Honey Mama’s, the better-for-you indulgence brand, closes $4.5 million Series A round of funding
Fremont, CA: Honey Mama’s, the better-for-you indulgence brand, secures $4.5 million Series A round of funding led by Amberstone Ventures. This move is the brand’s first institutional investment, which is all set to elevate its resources and accelerate nationwide growth.
Honey Mama’s, refrigerated cocoa truffle bars prepared with whole ingredients, was founded in 2012 by Christy Goldsby as a recipe for a wonderfully indulgent wellness treat. Combining bakery roots with a belief that food is medicine, Christy set out to create a clean-label, superfood treat that would provide consumers with a rich, decadent chocolate-like dessert. With flavors like Lavender Rose, Spicy Dark, and Tahini Tangerine, the category pioneering Honey Mama’s bars is nutrient-rich and delivers a satisfying and indulgent culinary experience.
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Honey Mama’s is currently ranked as the fastest-growing brands in natural and conventional grocery channels, deviating from traditional candy and chocolate categories by meeting rapidly growing consumer demand for snacking and wellness-focused products, and is also positioned to continuously drive incremental growth through this additional round of funding.
“Honey Mama’s is incredibly grateful to Amberstone Ventures whose investment will fast track our goal to become part of the mainstream consideration set when choosing a confectionery. Through our category-defining bars, we’re on a mission to empower consumers and change the narrative around sweet snacks and indulgence,” said Christy Goldsby, founder of Honey Mama’s.
“Amberstone is thrilled to partner with Christy and the exceptionally talented team they have built at Honey Mama’s. We could not be more excited about the opportunity to join the Honey Mama’s family as they continue to build an absolutely delicious brand within the better-for-you confectionery category,” said Alexander Bernstein, managing partner at Amberstone Ventures. “We fell in love with the product immediately, and we have extraordinarily high hopes for the brand, which resonates with consumers who are looking for the indulgence of chocolate, without sacrificing their cleaner, nutritional lifestyle goals and objectives.”
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