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AlohaCare and HealthCrowd continue their commitment toward expanding the use of personalized digital communications to improve health outcomes in the communities they serve.
FREMONT, CA: HealthCrowd, a leading communications platform-as-a-service innovator in healthcare, has extended collaboration with AlohaCare. As a result, over 70,000 AlohaCare members throughout Hawaii will continue to benefit from the digital engagement that has resulted in increased positive health outcomes. Since the program's inception, members' compliance with preventive tests and screenings, along with medication adherence, have achieved significant improvements.
"We are committed to providing our members timely and relevant information to help them along their health and wellness journey," said Francoise Culley-Trotman, AlohaCare CEO. "Our digital communications strategy, facilitated by HealthCrowd's technology, enables us to connect with our members in new ways and empowers our members to take actionable control of their health."
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Since 2018, AlohaCare, Hawaii's only community-led health plan solely dedicated to serving Medicaid and dual-eligible Medicare beneficiaries, has worked with HealthCrowd to design and deploy more than 40 customized digital outreach communications programs, including preventive, pharmacy, and Covid-19 campaigns, as well as time-sensitive blast messages.
AlohaCare and HealthCrowd will launch a series of campaigns to increase well-child visits and engagement in prenatal and postpartum care programs in the coming months. HealthCrowd successfully generated digital outreach campaigns across AlohaCare's Medicare and Medicaid lines of business:
777,000 communication events generated
70,000 members engaged digitally
Six languages incorporated: English, Chinese, Vietnamese, Korean, Tagalog, Ilocano
"Multilingual messages boost equitable access to care for all," said SriVani Ganti, Director of Digital Content Strategy and Compliance for HealthCrowd. "We prefer connecting with members in their native language. They are so appreciative, and it increases receptivity to the messages."
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