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The Florida-based company houses a platform that helps thousands of professionals in the association and event industries to leverage data to create personalized and effective marketing. Feathr's platform currently drives membership growth, attendee acquisition, and sponsor promotion for its clients
FREMONT, CA: Marketing technology provider Feathr raised USD 11 million in a Series B funding round led by Atlanta-based growth equity firm Fulcrum Equity Partners, with participation from several existing investors, including Freeman Digital Ventures, Florida Gulfshore Capital, and Florida Opportunity Fund (managed by Arsenal Venture Partners). The proceeds from the new round will be used to aggressively accelerate enhancements of its product offerings as well as expand its team to accommodate a rapidly increasing customer base.
"Our mission is to provide our customers with the technology and support they need to continue to grow as well as expand their contributions to their members and industries. This investment is a significant milestone along that path for our entire team. It reflects everyone's contribution to building a product and organization committed to helping an underserved industry," said Aleksander Levental, Feathr CEO. "We already are a leader for marketing technology in the association and event space, yet we're nowhere near done or satisfied. We strive to be a complete and definitive marketing solution provider for our space. The partnership with Fulcrum, as well as the support of our customers, employees, and investors, will enable us to deliver on that opportunity."
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The Florida-based company houses a platform that helps thousands of professionals in the association and event industries to leverage data to create personalized and effective marketing. Feathr's platform currently drives membership growth, attendee acquisition, and sponsor promotion for its clients. The new round of funding comes during a period of impressive growth for the company. Over the last 18 months, Feathr has seen an increase of 400 percent in its customer base. The company has also seen a rise of 200 percent to its annual recurring revenue, and added over 40 new members to its team, more than doubling its headcount by during the last eight months.
"We're excited to partner with the team at Feathr," said Fulcrum Partner Frank X. Dalton. "Under Aleksander Levental and Aidan Augustin's combined leadership, Feathr has seen tremendous growth, positioning them as an industry leader. Our investment to support their current momentum will propel them to continue to deliver innovative solutions to their clients."
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