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CleanChoice is able to increase access to climate solutions and accelerate the renewable energy transition thanks to a better understanding of its customers
FREMONT, CA: CleanChoice Energy, a cleantech company that enables people and companies to access climate solutions, is powering their data hub with Twilio Segment, the world's largest customer data platform (CDP), and scaling marketing and personalization efforts. Segment ensures that CleanChoice's data strategy and platform are adaptable and ready to meet customers' ever-changing needs while protecting consumer privacy with first-party data. CleanChoice is able to increase access to climate solutions and accelerate the renewable energy transition thanks to a better understanding of its customers.
"Segment is a central piece of our data infrastructure that can grow with us, allowing us to work smarter, not harder. Data-driven customer insights translate to helping more customers be more sustainable. We maximize our ability to innovate at pace with this rich data at our fingertips," stated Tom Matzzie, Founder and CEO of CleanChoice Energy. "Properly utilizing customer data and insights is critical to speeding the clean energy transition."
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"Segment strives to build and promote data tools that can help our partners make the world a better place—and climate change is an issue that impacts everyone," stated Katrina Wong, VP of Marketing at Twilio Segment. "It's exciting to be working with CleanChoice Energy to scale their marketing and personalization efforts to better match consumers with climate solutions."
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