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Civis Analytics Raises $30.7 Million in Series B Round of Financing
FREMONT, CA: Civis Analytics, a technology company that powers effective, data-driven audience campaigns, has raised $30.7 million in Series B round of financing, with active participation from Alumni Ventures and existing investors Verizon Ventures, Drive Capital, Eric Schmidt (former Executive Chairman & CEO of Alphabet and co-founder of Schmidt Futures), and Silicon Valley Bank, among others.
Civis' founders created the core data science and technology that powered the first data-driven Presidential campaign in 2012, informing every aspect of the campaign's messaging and multibillion-dollar advertising campaign. Civis was founded in 2013 to assist organizations in scaling their own targeted audience decision-making in-house. Civis now provides a unified platform for data teams and executives to find, reach, and engage the people who matter most to them in a collaborative, efficient, and effective manner.
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The Series B funding follows Civis's best year ever, in which the company reported over 60 percent revenue growth and its first full-year profit in 2020. The company's success has carried over into 2021, with record revenue for the fiscal year ending June 30. Furthermore:
- Over 3,000 message tests were conducted on the Civis Platform by brands, nonprofits, and governments to find their most persuasive messages using a controlled experiment, which is widely regarded as the gold standard in social science.
- Civis quadrupled its government data science business in three years by deploying the Civis Platform in four of the United States' largest cities. Civis' efforts in this area have been recognized by Fast Company, Government Technology, and the Engaging Local Government Leaders Network (ELGL). The Civis Platform is currently in the FedRAMP approval process, which is the most recent investment in Civis's robust security and data protection programs.
- Civis reaffirmed its commitment to using data science for good, enabling organizations such as the National Domestic Violence Hotline, the Sierra Club, the Houston Food Bank, and the Bill & Melinda Gates Foundation to make critical donor and constituent engagement decisions. This includes core messaging intelligence and technology for COVID-19 vaccine outreach programs.
"Civis delivers cloud-based solutions to help organizations use data to inform their most important decisions and audience campaigns," stated Dan Wagner, CEO and Founder of Civis Analytics. "Over the past year, we've partnered with CMOs and their analytics teams to create more effective messages based on science, find new customers for breakout streaming platforms, and map the effects of their advertising across channels using leading-edge data science for their exact needs."
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