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Camp K12 connects students in the 5-18 age group across the globe with inspiring teachers for live, interactive online courses across essential 21st-century skill categories such as Coding and English.
FREMONT, CA: Camp K12, an ed-tech startup operating out of the US and India, focused on building a global online school for 21st-century skills, announced that it has raised $12M in a Series A round co-led by Matrix Partners India and Elevation Capital. The company has seen explosive growth in two new geographies, one new subject category, and a new group-class format launched over the past six months.
Students learn 1-on-1 with private teachers, or in small groups with friends, in Camp K12's gamified online environments. Outside of class, students continue to interact with classmates across Camp K12's "LinkedIn for Kids"-like community app featuring real-time multiplayer duels, self-paced quizzes, free workshops, and daily brain development.
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Camp K12's US business has grown 2x month-on-month over the past three months, with 75 percent of enrolments coming at 0 CAC from organic activities. At the same time, Camp K12's Middle East business has grown 3x month-on-month over the past three months. In both geos, Camp K12 offers its in-house 3D Coding platform "HatchXR" and a different Coding curriculum from its India business to create delight among a consumer segment that has already been exposed to coding basics in schools and craves a different level of cutting-edge tech exposure.
Camp K12 launched English as its first category beyond coding, with a two-year learning path for every age group, covering foundational elements such as grammar and vocabulary as well as aspirational outcomes such as Creative Writing and Public Speaking. Every child in the program writes and publishes a fiction novel to Amazon and Kindle, participates in international debates on current events, gives TED-styled talks to live audiences, competes in Spelling Bees, and more. The English business has grown 2x month on month for the past three months.
Over the next six months, the company will add two new geographies, one new content category and deepen its reach in each existing geography via a group class format that already accounts for 25 percent+ of revenues in India. Funds will be used to hire leaders across functions, hyperscale operations and marketing, and build a world-class engineering and product team.
"We are able to establish our product leadership in every category and geography we have forayed into, be it India, Middle East, or the United States. We take pride in building a very loyal, happy and satisfied user base of hundreds of thousands of parents and students who are looking at a quality online education at affordable pricing. This series A Investment will accelerate our expansion and we are beefing up our team with experienced Do-ers from Business, Sales, Marketing, Product, Operations and Engineering." Said Sandeep Bhagi, Co-Founder, Camp K12.
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