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Led by Joe Davy, CEO, and launched in 2017, Banzai has become the go-to-solution for Event Marketing Automation. The raised capital will be used to double Banzai's headcount, and to expand its product and service offerings in the Event Marketing Automation category
FREMONT, CA: Banzai, a Seattle-based cloud software as a service (SaaS) provider of Event Marketing solutions for enterprise marketers, secured $7 million in equity financing. The round was led by DNX Ventures, a seed-stage VC firm focusing on B2B startups that are shaping industries and transforming the way people live and work, with participation from Vulcan Capital. The raised capital will be used to double Banzai's headcount, and to expand its product and service offerings in the Event Marketing Automation category.
Led by Joe Davy, CEO, and launched in 2017, Banzai has become the go-to-solution for Event Marketing Automation. Over 200 leading companies, including Dell, Google, Microsoft, and Oracle, use Banzai to streamline their registration process and to drive attendance for regional and field marketing events.
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[vendor_logo_first]Banzai customers have generated more than 30,000 event and conference registrations across the world using Banzai's end-to-end event marketing automation solution, in 2019, Banzai doubled its topline revenue, supported 1,400 unique customer events, and expanded its team by 200 percent.
Joe Davy, Banzai CEO, said, "Events are the single largest marketing expense for companies today, with half a trillion dollars spent each year. There has been almost no innovation in the Event Marketing Automation category. Professionals want to be reached through powerful experiences, and companies will need to adopt new solutions to reach their customers."
"Event marketing represents the largest budget category for marketers, and the Event Marketing Automation industry is ripe for a technological revolution. Banzai has created a differentiated solution that is already becoming a standard. The process of event marketing - including audience targeting, invitations, and confirming registrations - is a logistical nightmare that keeps field marketers awake at night. With this new capital, Banzai will be able to scale up to serve more customers and expand its product offering," said Mitch Kitamura, Managing Director at DNX Ventures.
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