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To date, nearly 115,000 curbside carts are in the process of being distributed to communities across the U.S. as a result of this challenge. Efforts to improve recycling are estimated to reach more than 19 million households within the next year
FREMONT, CA: The PepsiCo Foundation, PepsiCo Inc's philanthropic arm, and national non-profit organization The Recycling Partnership have successfully raised USD 25 million in the last one year, since the launch of their joint venture All In On Recycling, which is the largest ever industry-led residential recycling challenge in the United States.
The All In On Recycling challenge aims to make recycling easier for more than 25 million U.S. families and also support a circular economy focusing on investments in infrastructure and education. The lack of infrastructure, widely varying municipal recycling programs and low awareness of proper recycling practices, leads to the loss of more than half of the materials that could be recycled. The challenge looks to use the funds towards helping cities invest in new infrastructures, like curbside carts, which are a proven way to double the number of recyclables recovered.
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As per data collected by The Recycling Partnership, in some places, only one of every four aluminium cans and one out of every three water bottles makes its way to a recycling bin. If the situation is adequately handled the total amount of materials collected from a single home can increase as much as 120 pounds per year with a switch from a small bin to a larger cart. The funding is also being used in supporting education programs to teach residents what can and cannot be recycled. Education can help in preventing residents from wish cycling, tossing items that seem recyclable in with their household recycling, which can damage recycling machines and contaminate other recyclables.
"When The Recycling Partnership and PepsiCo launched this challenge a year ago, we recognized the need for significant collective action to improve recycling in the U.S., and we are pleased to see our partners and peers step up and lend support to this effort," said Simon Lowden, Chief Sustainability Officer at PepsiCo. "However, this is only the beginning, and we must continue to work together to create the scale of change needed to strengthen our recycling system. This is critical to reduce waste that ends up in our oceans and environments, to meet the growing demand for recycled content that powers the circular economy and to support a more sustainable future."
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