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PR agencies can leverage AI-based technological solutions to automate repetitive tasks and allow employees to focus on critical activities.
FREMONT, CA : Technology has been at the forefront of development across many industries, and public relations also benefit from technology to eliminate manual tasks. In some cases, companies are explicitly designing solutions that enhance the work of PR agencies and enable them to streamline their everyday data gathering processes. Considering that PR operations can be severely labor-intensive, the use of technology to automate some of the tasks can drastically improve the productivity of such teams. There are various types of technologies that PR agencies can utilize to ensure maximum exposure and coverage.
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There exist artificial intelligence-based programs that suggest and recommend media contacts based on current contacts of a PR company. This enables the agency to expand its database quickly e and save a significant amount of time. The technology can also empower them to narrow in on their influencers’ preference for receiving media pictures and help them understand the best approach for their releases. There are even AI-powered platforms that help users write press releases and blogs and help determine editors who might be interested in certain news. As podcasts become a growing source of entertainment, PR agencies can track and identify media mentions inside podcasts using these technologies.
Employees of large PR agencies often reach out to duplicate contacts and influencers for press releases. With new technology, these professionals can ensure that the contacts inside their database aren’t being reached out by other team members simultaneously with different stories. While some agencies have in-house programs available to track mentions as means of counting impressions, new artificial intelligence-based technologies can allow PR agencies to track backlinks. In addition to these, there are several other technologies that are undergoing development to improve the way PR agencies gather their impressions and media coverage. By removing labor-intensive and time-consuming operations, PR farms can cloud their employees’ time and attention on developing high-level pitches and ideas that will benefit their clients. This will foster creativity in the industry and help agencies receive more coverage and overall success.
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