THANK YOU FOR SUBSCRIBING
Traditionally, header bidding auctions have been plagued by slowness inefficiencies, excess browser resource-heaviness, and low page-load speeds.
FREMONT, CA: AdPushup, a leading ad revenue optimization platform for publishers, has announced the launch of two key enhancements as a part of its Header Bidding Portfolio—Header Bidding Analytics and the Hyper Optimizer. While the analytics platform aims to offer detailed real-time auction data for better decision-making, the Hyper Optimizer is a tool to help publishers improve bidder relevance and bid quality.
Traditionally, header bidding auctions have been plagued by slowness inefficiencies, excess browser resource-heaviness, and low page-load speeds. The final result is a detrimental effect on the sales and experience of the publisher. The new features of AdPushup can transform auctions and help publishers enjoy key benefits.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
The Analytics platform provides comprehensive bid-related information from auctions through metrics such as average response time, device-wise reports, overall win-rate reports, header bid-win-rate reports, country-wise reports, bid-rate reports, average winning eCPM reports, average eCPM reports, bid-landscape, and demand partner success reports. The availability of these insights enables publishers to have data-backed knowledge of bidder performance as well as the overall auction progress.
"It was just six years ago that prebid launched, which today accounts for a greater than 80% market share and in many cases resulting in more than 50 percent of auction revenue being generated client-side—completely transparent. In the past few years, a lot has changed, and today we have 350+ bidders creating a problem of plenty, bloated and inefficient client-side auctions. With these two features, we aim to further optimize the auctions squeezing out more revenue client-side while ensuring better page performance," stated Ankit Oberoi, CEO & Co-Founder, AdPushup.
More in News