Lexer
Revolutionizing Data Management Platforms

What is the most crucial factor that determines the growth of retail and marketing businesses? Effective data collection! Today’s businesses run on customer data. Crucial and valuable data from multiple sources are integrated and analyzed for better decision-making to drive a business to significant growth. Data accumulation helps retail and marketing businesses to reach their target audience. Understanding customer behavior and experience aid a company in building stronger customer relationships.

Since it is difficult to manage the ever-growing customer data, there is a necessity for efficient data management. Existing methods of data management are falling short when it comes to data ingestion from various sources. This is where the trend of customer data platforms (CDP) comes into relevance. CDP aggregates first-party critical customer data from multiple sources and offers a unified and single-source view of customer profiles. These data can be accessed using different systems to deeply understand and analyze customer activities. However, many businesses fail to develop in-house CDPs since it is a new technological trend in the industry. And this is the very reason many retail companies and marketing agencies are seeking external support.

Enter Lexer.

Headquartered in Australia, Lexer is a company that offers an exclusive retail-built CDP for retailers and brands to understand and connect with their customers.

Lexer is driven by its purpose to assist such businesses in overcoming the challenges they face in terms of customer insights. The company takes pride in its team and operational skills and caters to a wide array of clienteles.

Lexer’s CDP is an all-in-one hub for effective marketing, sales, and services. This software connects retail businesses’ customer data by organizing raw information into a single customer profile view. This product not only cleanses and standardizes your data but also fills the gaps in each customer profile and helps to predict customer behavior. What makes Lexer’s CDP a success is its unique additional features of expert guidance, strategic consulting, and onboarding, and implementation support. For instance, Lexer Tag and Secure Forms pave the way for people-based targeting by securely identifying users through PII and syncing their behaviors to their customer profiles within the CDP. Using this synced browsing behavior, eCommerce checkout information, and supplemental information, retail businesses can ensure their customer profiles are as complete and accurate as possible.

“When you distill our company down to one word, it is human. We’re not really a software business or a security business, or tech business. Above all, we’re a people business,” says David Whittle, the CEO of Lexer.

How It All Began…

In 2007, Whittle and Aaron Wallis— founder and CTO of Lexer—created the prototype of Lexer’s social media monitoring tool, now known as, Listen. Over the next year, they transitioned the product slowly to customer insights. 2010 was the year when the duo teamed up with the CFO of Lexer, Chris Brewer, and eventually, by 2015, Lexer had its first team. After years of struggles and challenges, the company finally prospered by 2018 and continues to win the market to date. “What started as a social media monitoring tool later developed into powerful software that helps its clients to provide improved customer experience,” adds Whittle.

Moving ahead on such a positive trajectory, Lexer is now poised to prepare the retail businesses and marketing agencies for the era of hyper digitalization and help them harness the ongoing data deluge.