iKala
AIX Solutions for Enhancing Operation and Customer Acquisition

iKala is a trusted AIX (AI Transformation) solutions provider. Its dedicated R&D team comprises over 50 seasoned experts in AI, big data, and cloud technologies. They are committed to developing AI-driven cloud management and MarTech solutions, all with the goal of supercharging clients’ operational efficiency and enhancing customer acquisition.

"In addition to migrating clients' workloads to the cloud, we offer a total solution to manage hybrid clouds, enable analytics capability, and help them acquire new customers more efficiently, all backed up with our AI technologies," says Sega Cheng, Co-founder and CEO of iKala.

One of the company’s key solutions is iKala Cloud. It offers a customer-centric one-stop solution that includes cloud technology consulting, multi-cloud integration, DataOps managed services, information security management, and an intelligent cloud management platform iKala AIOps, to help enterprises optimize operational efficiency and accelerate innovation. Unlike other cloud vendors whose business model revolves around migrating workloads to the cloud and delivering ongoing support, iKala goes beyond the role of just a service provider. It actively partners with clients to formulate and discuss customer acquisition strategies and provides novel solutions for long-term competitiveness.

Its AI-powered influencer marketing platform KOL Radar, similarly, covers more than two million cross-border influencer profiles across Taiwan, Japan, Malaysia, Thailand, Vietnam, Singapore, and Hong Kong on Facebook, YouTube, Instagram, TikTok, and Twitter. KOL Radar, through its cutting-edge technology, including generative AI and predictive AI, empowers brands to execute performance based influencer marketing strategies, assisting influencers in capitalizing on opportunities within the creator economy.

iKala CDP, with its AI-powered customer data platform, further supports enterprises in achieving customer growth and digital transformation through precision marketing and customer acquisition and retention.

What sets it apart is its comprehensive set of solutions and the seasoned and dedicated AI team—a rarity compared to other vendors in the cloud services and marketing technology space.

The team caters to the intricate needs of clients and boosts business value. This has resulted in a diverse client base, encompassing over 1,000 enterprises across 12 different industries.

“Our AI-powered influencer database, in conjunction with our AI experts, optimizes influencer marketing, including search, matching, tracking, evaluating, and advertising promotion,” says Cheng. “We extend our expertise to creating a 360-degree customer view for precise marketing, assisting our clients in harnessing their first-party customer data to optimize customer outreach efforts and tailor marketing strategies.”

iKala embeds advanced AI technology in its marketing technology applications, enabling brands and advertisers to easily implement AI-driven decision-making. The KOL Radar platform harnesses the advantage of one billion AI analytics results. This empowers brands and advertisers to precisely identify suitable influencers to enhance brand promotion and accelerate customer acquisition.

In one instance, Domohorn Wrinkle, a well-known Japanese beauty brand, approached iKala to enhance product sales. Through iKala’s AI-driven cross-border influencer marketing solution, Domohorn Wrinkle collaborated with influencers and expanded its presence in international markets. This marketing initiative surpassed and tripled the industry average in engagement rates. Recently, more Taiwanese and Japanese businesses are expressing a demand for cross-border expansion overseas. In unfamiliar markets, AI plays a crucial role in precisely recommending suitable local influencers. This underscores the prowess of iKala’s AI-driven influencer marketing solutions, particularly in the realm of cross-border campaigns. iKala continues to accelerate to become the largest cross-border AI search engine for influencers.

In the future, every business needs to establish its own ‘AI brain,’ driven by data, AI analytics, and predictive capabilities to guide business decisions. As a result, iKala is on the quest to help customers achieve AI transformation by providing a roadmap and strategy via its state-of-the-art digitalization, analytics, and application (DAA) flywheel framework. Its commitment to innovation and adaptability empowers iKala to stay relevant and thrive in an era where AI is the driving force behind success.

It is poised to lead businesses into a future where the seamless integration of AI becomes not just a strategy but a way of doing business.