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Rudi Ariaans, Co-Founder & CEOHRB’s unique approach is to develop new platform technologies that leverage or further enable CRISPR, and that make CRISPR more accessible to its customers. They often look in the biomedical sector to scout for the latest technologies and then translate these to agricultural applications to for example increase crop yields, disease resistance, drought tolerance or nutritional value.
The success encapsulates the strides taken by HRB, four years after its co-founders, Rudi Ariaans and Dr. Los, met in New York. HRB’s first project involved enhancing the lutein content of marigold flowers.
CRISPR offers a powerful way to improve crop yields and enable more sustainable food production
Having mastered the application of CRISPR technology, HRB can aid companies, ranging from seed and breeding companies to pharmaceutical and ingredient companies, in improving yields, reducing chemical use, and increasing natural disease resistance and nutritional value, serving as a technology partner to its clients. HRB’s solutions are determined by geography. For example, since the US market is authorized to generate new plant varieties using CRISPR, HRB can afford to push the envelope with its innovations. To the EU market, however, HRB offers CRISPR technology as an R&D tool to accelerate and advance traditional breeding. Since European companies are obligated to persist with traditional breeding pipelines, HRB works around challenges. “There are technical bottlenecks laboratories run into while dealing with most crops. Since we don’t focus on a one-size-fits-all solution, we are able to solve all kinds of complexities with different tools that can be mixed and matched,” says Los.
Before the end of 2019, HRB—a fully independent enterprise that isn’t married to a solitary CRISPR protein or a specific technology—plans to expand its operations in the US. “We have two purposes—developing platform technologies, and undertaking complex breeding projects,” concludes Ariaans. HRB is about to embark on a new project that involves a nano particle-based approach towards encapsulating CRISPR and delivering it into plant material.
HRB was named after the Hudson River which flows through New York City.
