honesto
A Regulated Gateway to Explore the Crypto World

“Regulation is good. With regulation comes transparency. And, with transparency, trust and mass adoption. While uncertainty does prevail in the crypto market, honesto has been building its solution set in accordance with this anticipated the push for regulation, combating the issue right at the onset” says Mike Lüscher, co-founder of honesto.

It is a no-brainer that customers require a fully regulated access to trading cryptocurrencies and a safe gateway to explore the market. This insecurity presents a major barrier for many traders, alongside breeding a sense of uncertainty that creates a gap in investing and trading, as investors face the daunting task of choosing a platform to safeguard their assets. The cumulative drive to fortify regulatory standards around these initiatives safeguards individuals, assets and transactions, bringing an end ‘wild west’ era of decentralised technology.

honesto’s regulatory framework is intended to protect investors and preserve financial stability, all the while fostering innovation and shaping the digital asset space. honesto, in cooperation with InCore Bank AG, normalizes the crypto market through secure crypto banking functions and establishes the Swiss legal, regulatory and security standard in the crypto world. The firm aggregates price information for trading securely on the 20 largest crypto exchanges in the world from multiple crypto trading platforms via the honesto app, allowing users to place orders to buy or sell cryptocurrencies through honesto app.

InCore Bank is one of the first established financial service providers worldwide to recognize the potential of digital assets such as cryptocurrencies and investment tokens. Within minutes, anyone with a passport can open a digital wallet and trade on more than 20 reliable and tested liquid exchanges. The user then decides whether to buy, sell or hold. Clients’ assets in their digital wallets, which can consist of traditional currencies such as CHF and EUR (also known as FIAT money) and crypto currencies, are deposited in an account with Swiss InCore Bank. Furthermore, the purchase and sell orders placed through the honesto app are handled through a joint transaction account that honesto maintains with InCore Bank AG and executed through one of the largest institutional grade liquidity providers in the world.

InCore Bank AG has access to all user information and the current account balances at all times and is therefore able to assign credit to individual users even if the honesto app fails. In essence, combining Swiss bank protection coupled with smart execution and backed by an insurance, honesto offers the reassurance customers require.

With its unique partnership with a Swiss Bank, honesto offers secure custody, proprietary platform technology in over 40 FATAF countries, and agreement with the leading exchanges.

Since its inception, honesto intended to play a significant role and help shape the digital asset space with services that have a positive impact.

The global crypto user base doubled in only 5 months in 2021 from 106 million to 221 million. As of today, the number of crypto users worldwide is estimated to be 300-310 million. In addition, over 18,000 businesses are accepting cryptocurrency payments and the number of businesses owning crypto currencies on their balance sheets continues to grow rapidly. Honesto is rethinking crypto trading and advocating greater acceptance of crypto currencies, building the bridge between crypto and the world of traditional investments.

Additionally, social media marketing is a key part of honesto’s crypto marketing strategy. Compelling campaigns with original content, supported by recognized breading features, is imperative to its success. honesto aims to expand its service offering with an addition of Tokenization as a Service. While cryptos provide alpha and a natural hedge, honesto intends to address some of the biggest global challenges by offering financially lucrative project with a purpose that anyone can invest in with a click of a button. For instance, food security, water scarcity, quality education for everyone, building innovative commercial hubs as incubators to replicate and scale other businesses. While a few individuals believe that energy consumption is significant, the latest developments of the protocols—upcoming update of ETH, Solana, AVAX—are promising to improve this balance significantly.

Touching upon the value that honesto brings to the table, the team is focused on offering a product that changes people’s lives along with the exposure to cryptocurrency, to secure customer’s future. In one instance, a customer who deposited a certain amount of money in the Swiss crypto app. Soon after, the consumer demanded a refund. The honesto team got in contact with the client to discover why they took their funds back. The client stated that while other companies in the industry assert that money disbursements are challenging, honesto only requires 24 hours to complete the process. In a few days, the customer sent a considerable amount of money yet again to check the authenticity of the network. honesto app met the major needs and corresponding demands of the client. The clients worldwide recognize the potential of digital assets such as cryptocurrencies and investment tokens.

Having established a strong Swiss legal, regulatory and security standards in the crypto world, honesto is set to streamline interface ensuring efficient dealing at the best possible price with its fully automatic smart engine delivering the best price available in real time.