Gopanza
Bringing Brands to Life Online

Physical retail isn’t dying, it’s just evolving. Retailers today are looking for ways to blend online and physical stores to expand their customer reach and offer the convenience of shopping from home. However, making a switch from the physical world to cyberspace is not that simple. It is also quite difficult to simultaneously manage and operate both online and physical stores. Retailers need an in-depth knowledge of technology, resources, and budget to strike a balance between both these worlds.

Gopanza addresses these issues by helping retailers create an online store that complements their brick-and-mortar assets. As a promising e-commerce solution provider in LatAm, Gopanza is on a mission to simplify e-commerce and increase sales and margins for franchises with its robust SaaS-based platform.

The company is currently focused on the grocery industry, where, according to Yamille Morales, founder of Gopanza, “Many business owners are still following traditional approach and marketing, which is not enough in today’s fastpaced world. Here is where Gopanza comes in with its robust ecommerce platform.”

One of the most common grocery delivery challenges is a lack of adequate technology to manage and bring visibility in the last mile. To that end, retailers are finding it difficult to manage storage, align inventory and item information, and reduce wastage. Gopanza solves these issues with its dynamic grocery e-Commerce Platform.

The company’s SaaS-based platform is highly scalable, resilient and secure.

The platform is designed to bridge the technology gap present in the grocery industry. To that end, wants to leverage their boutique consultation and platform to solve the traditional problems present in the grocery space. With the help of Gopanza’s Grocery e-Commerce Platform, retailers can collect customer information from different channels and fulfil their needs. The platform allows franchise operators to create and manage white label online stores (for desktop and mobile devices). They are able to ensure that the flow of products to the customer is much smoother, improving sales and customer relationships. Retailers can use Gopanza to track their sales trends and calculate how many days of inventory they have left. It also gives them an exact date to reorder merchandise based on the amount of safety stock they want and the lead times of their suppliers. Unlike other platforms, Gopanza lets customers accept the payment methods that consumers prefer. By understanding customer’s shopping patterns, the company can personalize experiences, predict in-store traffic, and analyze how stores can better market their products to similar customers.

Gopanza is known for its cost effectiveness and user-friendliness. The company makes it easy for customers to operate their business and does not demand any upfront investments to transform their businesses.

Clients can easily implement the extensively field tested platform—which include the web, mobile, and self-checkout channels—within a span of about three months. Without Gopanza, this process could take up to a year.

What’s more? Gopanza’s complete solution helps franchises gain better margins from their online store than from their brick-and-mortar locations. The company increases its customers’ revenue by opening digital media buying in a revenue share model. “We ask customers to leave the ecommerce to us and allow them to focus on their growth and strategies for the future,” states Morales.

The entire team at Gopanza is dedicated to ensuring retailers’ success. They are passionate about empowering grocery retailers with eCommerce platform that takes their first party experience to the next level. For the future, the company is looking to launch POS technology to have a 360 degree solution for customers. They will continue to focus on its lean model while encouraging retailers to shift their business to digital world and delivering value added services to their customers.