GONGGONG
Providing Sustainable Air Purifiers

The need to prioritize indoor air quality management has become undeniable. Factors like fires, yellow dust, and viruses underscore the urgency. Despite a collective focus on sustainability, the current market, predominantly comprised of disposable filter and filter-free air purifiers, falls short of true sustainability standards. The limitations of these conventional solutions highlight a pressing need for a more sustainable approach.

Enter GONGGONG with its innovative air purifier, Swasher. Inspired by “swirl,” “safe,” and “sustainable,” the product encapsulates its mission of combining advanced air purification technology with an eco-friendly design. This resulted in the firm setting a new standard in environmental stewardship while providing a healthier and safer living environment.

“Our technology starkly contrasts conventional filtered air purifiers as it eliminates the need for filters,” says Sunun Lee, CEO of GONGGONG.

The company’s technology makes air purification smarter, greener, and more accessible than ever. Besides efficiently purifying substantial volumes of air, GONGGONG air purifiers are designed to provide convenience and sustainability by using minimal water, consuming less power, and operating quietly, marking a significant advancement over current options. This versatile technology functions with various water sources, including rainwater and tap water, and offers a distinctive alternative to traditional systems.
GONGGONG’s approach is all about catering to diverse needs across various sectors, whether for individuals, businesses, or government entities. For individual consumers, the company’s air purifiers provide fresh air in their personal spaces, like living rooms, bathrooms, and small offices. These purifiers are created to deliver effective purification on a smaller scale.

On the other hand, its B2B efforts are directed towards large-scale projects, including smart city initiatives, where it provides bespoke system solutions to expansive areas like industrial sites and manufacturing plants.

The company acknowledges that unsustainable air quality management is the root cause of the climate crisis. GONGGONG directly addresses this issue through relentless technological innovation and rigorous research, contributing meaningful solutions to the underlying problems that affect our planet’s climate.

Defeating Challenges of Conventional Air Purifiers

Based on the alarming report by the WHO states that over 99 percent of people breathe in low-quality air. In this regard, GONGGONG’s commitment goes beyond providing a quick fix. It offers sustainable solutions recognizing individuals’ and industries’ multifaceted challenges, from air quality to cost constraints.

“Our B2B interactions have revealed that numerous industries face the onerous task of frequent filter replacements, sometimes as often as every three months,” says Lee.

The efficiency of these conventional filters decreases as air pollution worsens and the volume of air that needs to be purified increases, resulting in the filter’s shorter lifespan. This increase in maintenance expenses makes preserving air quality unsustainable, turning a potential solution into an unreachable luxury in regions or countries with severe air pollution.

Besides, traditional disposable filters fall short of being a sustainable solution. To eliminate just 10g of fine dust, a filter that weighs ten times the amount (100g) is required. This not only raises social costs for production, distribution, and disposal (through incineration) but also converts 10g of fine dust into 110g of waste, including the filter mass. This waste then requires further removal or carbon capture.

In addition, there are increasing concerns about the hygiene management of disposable filters. Delayed filter replacement at the end of their life cycle can lead to unpleasant odors, increased fire risk, and potential health hazards. Using disinfectants or ozone production in some products also poses significant health risks, even though these products are meant to protect them.

Inventing Life-Changing Technology

GONGGONG’s path-breaking Swasher outperforms traditional purifiers. This all-in-one system eliminates the need for frequent maintenance, as well as concerns regarding disinfectants or ozone, marking a significant advancement in cyclone dust collection technology. This technology’s lower cone, now developed from water instead of plastic, enables superior noise reduction and better performance.

“We exclusively rely on water within the system, ensuring cost-effectiveness and eco-friendly approach by eliminating filter-related waste,” says Lee.

Swasher can use any water source, whether tap water or water contaminated with impurities like sand. This universal adaptability makes its technology suitable and advantageous across diverse environments worldwide.

Swasher performs the functions of an existing triple filter— pre-filter, deodorizing filter, and HEPA filter—in just one swirl. Consequently, it causes airborne contaminants to sink into the water due to friction and the exchange of air cyclones and water vortices.

Unlike conventional disposable filter methods that design dense filters to reduce airflow, GONGGONG’s air purification technology uses an electric field to remove smaller particles. Swasher uses electrostatic dust collection technology without an electric dust collection plate, delivering ultrafine dust collection performance comparable to a HEPA filter.

Previous air purification technologies aimed to reduce the number of air quality monitors, often breaking down particles into smaller components. However, GONGGONG’s technology shifts from particle breakdown to physical capture. This safe, cost-effective, and sustainable solution suits portable air purifiers, home systems, building installations, and factory setups. It effectively reduces dust, harmful gases, bacteria, and viruses, resulting in a cleaner and healthier environment.

Sustainability as the Key Goal

The company seeks to rebuild trust regarding safety and air purification solutions. It offers more accessibility through lower maintenance costs, ease of use, and management despite the need for water, lightweight design, and a commitment to sustainability.

GONGGONG has received multiple accolades, including the Innovation Awards at CES 2022 and 2024, the US Industrial Design Awards, and the TWICE Picks Awards. The firm has also garnered over 30 awards and secured over 20 patents. Its research contributions include a publication in the international journal Building and Environment.

The company aims to emphasize the expansiveness of its technology. Traditional air purifier technologies are often limited in scalability, especially in larger spaces like industries or hospitals. Swasher overcomes these constraints, paving the way for its use in expansive areas like public gyms and public sectors.

“We are dedicated to making this innovative technology the new standard in the market,’ says Lee.

The name GONGGONG, signifying “Air Cleaner for the Public,” refers to more than just air purification for a select few. With people spending an average of 21.6 hours daily indoors, pollution levels are 4.5 times greater than outdoors. The company’s mission is clear—to bring universal air purification technology to every breather. GONGGONG’s continual innovation propels it to address the diverse challenges that affect health and environmental sustainability, ensuring a cleaner, healthier, and more inclusive future for all.