Startup City: Specials Magazine

Amid increasingly high expectations of the digital shopping experiences and rampant online retail innovations, brands and merchants are competing for a bigger eCommerce market share. Add to that the complexity of rapidly evolving fragmented shopping channels like mobile, social, voice, or others. To offer a superior digital customer experience, brands and merchants need to ensure that their eCommerce operations can keep up with fast changes in the market. Although headless cloud solutions have gained enormous traction for their data management and processing capabilities, business users struggle to get their job done due to the absence of frontend management tool. Invariably, these users have to fall back on IT teams to change the look and feel of their eCommerce storefront across mobile and desktop platforms. Additionally, headless architectures composed of a number of microservices that “talk” to each other via APIs, typically need a layer that acts almost as a conductor, requesting, compiling, assembling and delivering data from various sources into an interface that business users can work with and that can ultimately be delivered as a storefront to an online shopper. Many businesses that decide to build their frontend management solutions themselves often end up spending a lot of time and resources on building a bespoke system that’s often costly, inefficient, and difficult to maintain. Turning the corner for brands and retailers is Frontastic, a technology provider that offers head to the headless systems. The company’s Frontend-as-a-Service allows frontend managers to create, build, and optimize their digital storefront quickly and flexibly, without any coding knowledge and with as little involvement of IT development as possible.