Book4Time
Innovators in The Spa and Wellness Landscape

When we think of the most popular five-star hotels and spas, Marriott and Four Seasons are definitely among the elites. At these top hotel brands, guests can explore world-class spa services and seamless guest experiences from check-in to check-out. And making it all possible is the hotel & spa’s business management software. For instance, as soon as a guest checks into the hotel or spa, they might want to unwind with poolside activities or book a relaxing spa appointment. In just a few clicks, the guests can schedule them effortlessly through the hotel’s branded online booking site. And, not just that! From simplifying the intake of the guest’s health information to enabling guests to leave a review on their services, the software doesn’t fall short in assuring guests of their wholesome vacation experience at these elite spas & hotels.

Planning your vacation? Looking to book a spa treatment, a yoga class, a tennis court or maybe even reserve a prime poolside or beachfront chair or cabana over the course of your hotel stay? If you’re staying at a Marriott, Accor, Hyatt, Hilton, Four Seasons or Shangri-La property, chances are very good that you’ll book these activities using software developed by a company called Book4Time, which is headquartered in Markham, Ontario, Canada but has a major customer and support operations center in Manila, Philippines. The company works with over 2,000 hotels & resorts worldwide using their software to power guest wellness and leisure activity experiences. “Book4Time is the wellness and leisure activity management platform of choice for major luxury hospitality brands worldwide, with coverage in over 85 countries,” says Roger Sholanki, Founder and CEO of Book4Time.

How it All Started

Founded in 2004, Book4Time was initially launched with grandiose ambitions to develop a cutting-edge, all-inclusive online booking software. In its early days, Book4Time attracted a broad range of clients: from car detailing companies and veterinary hospitals to even day spas and salons. In 2010, however, the company started getting a lot of traction from the hospitality sector, particularly the hotel resort and spa space, with Starwood Hotels being one of its first clients.

Later in 2012, two other major hotel brands, Four Seasons and Hyatt, joined Book4Time’s turf of corporate clients. That year, Sholanki made a decision—to pivot Book4Time’s focus exclusively on the hotel spa and wellness market. The rest, as they say, is history. Fast forward to today, Book4Time has grown at a rapid rate due to its commitment to innovation and a loyal client base.

The hotels using the Book4Time platform are constantly witnessing increased guest retention numbers. But, what truly makes Book4Time stand apart from its competition, according to most of their clients, is that the platform can seamlessly integrate with diverse hotel management or property management software, making it very agile and flexible for different environments. Further to the seamless integration, the platform’s CRM module helps the hotels create a centralized guest profile for each of their boarders, giving the hotel staff quick access to all the guest’s history and preferences at their fingertips. This makes it easy for the hotels to personalize and create a unified guest experience across all locations of the hotel brand. Furthermore, Book4Time’s centralized member program also helps the hotels manage discounts, loyalty points, client referral discounts, exclusive services, and monthly credits that further cement customer loyalty.

What’s more? Book4time helps its partner hotels and spa centers manage their backend operations like maintaining vendor records, tracking purchase orders in real-time, recording received and sold products, and restocking retail merchandize, all safely and securely from one cloud-based access, allowing the staff to efficiently perform real-time hand counts of physical inventory. The platform also takes it a step further with its real-time intelligence capabilities and dashboard that automates end-of-day reports and financial summaries. This allows the clients to easily analyze customers’ demographics across multiple locations, along with their buying trends and preferences, ultimately enabling the hotels to make smarter guest engagement decisions.

The Path Ahead

Book4Time has grown exponentially in the past few years, and the company continues to expand its 2000-properties-strong customer base by continuously innovating and staying one step ahead of the game. For this very reason, Book4Time received a significant growth investment from a San Francisco venture capital firm. As the company is growing by leaps and bounds and adding more clients, providing a 24/7 customer support service is also becoming crucial. In this regard, the company is all set to expand its operations in Manila, the Philippines, to offer round-the-clock customer support for its international hotel clients. Thus, the company is also looking for skilled employees with technical knowledge in Manila.

Alongside all these expansion plans, Book4Time is planning to take its offering to the next stage in hospitality wellness, while also launching a new payment processing platform called Book4Time Pay. “All in all, we are looking at multidimensional growth in the coming months. With this, we expect to cover the entire recreational services spectrum of hospitality businesses,” concludes Sholanki.