Nathalia Camillo Silva, Executive Director, Visibilia
According to the Central Bank of Brazil (BCB), the 2020 year ends with a sharp drop in the Brazilian economy due to the by consecutive GDP drop, the historic decline of the country's currency and fall in inflation, but with a tendency towards cheaper credit, reduction of inflationary impact, and stimulating economic activity. Therefore, the projections for 2021 are surprisingly optimistic and bore a year with signals of a possible future economic recovery through GDP growth, better monetary quotation, and continuity in the fall in inflation. Moreover, the optimistic scenario should last for the next years, differing only by the slight increase in inflation. This is a moment of slight transition for the country against the grain of Latin America and other emerging countries, given its great moment of uncertainty and instability.
With the expectation of decreasing the impacts caused by COVID-19 pandemic, one of the biggest and perhaps most immediate signs of recovery should occur in the Brazilian labor market.
Also, the favorable external economic scenario, with low global interest rates and strength in international reserves, caused an increase in profitability with imports, which may reflect in budget injections of some multinational, enabling an increase in the surplus and in contracts for subsequent years. According to the Brazil Ministry of Infrastructure, Ports & Civil Aviation, there may also be an increase in employability from concessions, privatizations and auctions planned for the next three years.
The most promising area in hiring and employability, according to analysis by Robert Half, will be Technology. Positive projection that is also due to the expectation of hiring these services and products, and a significant increase in investments in the sector, due to the great attractiveness of the Brazilian Technology market. In a rising wave, the results of the Technology sector in 2020 surprised many Entrepreneurs and Directors, a scenario that should be repeated in the coming years. In the accumulated annual, the Technology sector in Brazil grew approximately 12% because of digital transformation wave implemented in daily lives of companies and people due to pandemic.
According to a Nielsen Media Research report, in 2020 e-commerce has seen an increase of 101% in revenue, and the games industry had an increase of 68% in revenue and growth of 40%. According to the International Data Corporation - IDC Brazil - the IT services market grew by only 4.1% due to the generalized fall in the service sector caused by the pandemic and the drop in hardware supply at the dollar rate, with a significant growth of 110% for Food Delivery apps. Cloud Computing, PaaS and Information Security solutions grew by approximately 45%, mainly by remote work and commercialization of Artificial Intelligence (AI) solutions with focus on Analytics, Data Science and Machine Learning. The trends are positive in the global market and it is estimated that 75% of companies will evolve from the pilot phase of AI-based products to operationalization in 2021, so we will see expansion in:
• Machine Learning with aggressive advances in operationalization and automation of back-office and customer experience
• Analytics and AI focused on health and fraud & fake news detection, as well as deep learning, real-time and up-to-date data generation focused on predictions
• Data Privacy and Governance
• Application deployments in containers and Kubernetes
• Dimensional research with applicability in games, software, and science in general.
Despite being a young company, Visibilia has been betting on these trends through development of AI-based products for Human Resources, Marketing and Health markets. Although expectations of economic recovery in Brazil are slightly timid, Visibilia believes in its know-how to attract new investments and increase its customer base.