FanFood, a Chicago IL-based mobile ordering platform raises $2 million in new funding from Phoenix Sports Partners to grow its footprint. Phoenix Sports Partners is a Chicago based sports technology, media, and marketing Investment Company whose strategy is to invest in, own, and start organically connected sports technology companies, with more focus on the high school and youth sports market.
The mobile app of FanFood allows attendees at live events to order food and drinks without leaving their seats. The app provides a platform for many venues like baseball stadiums, arenas, race tracks and more to offer mobile ordering without having to build or white-label an app. FanFood enables venue operators to upload their menus to the platform and manage incoming orders using the company’s cloud-based software through a simple, and easy to access mobile app. Furthermore, the app also offers an analytical function that analyzes sales data, enabling venue operators to gain actionable insights into their sales and processes.
FanFood has recently started building a sales team to bring more venues onto their mobile app, which currently stands at 14 stadiums. The company is emphasizing on targeting stadiums in states like Florida, Texas, and Ohio, which have high stadium density. Additionally, the company also plans to use the investment to enhance its platform from a technology standpoint.
To achieve their goal of transforming FanFood into a fully integrated, cloud-based point-of-sale system, the company has hired Chicago tech veteran Jeremy Niecikowski as CTO, whose resume includes technical leadership positions at Peapod, Uptake, and Grubhub. FanFood is also hiring senior engineers to add muscle to its tech team. According to the senior management of Fanfood, It is also working on an integration with a POS provider, which will enable its platform to process both mobile and physical concession stand orders. POS machines will also allow the mobile ordering platform of FanFood to go cashless quicker.