Clubbi Secures $12m Series A From Nfx And Allvp As It Scales Grocery Supply Marketplace Across Latin America

StartUp City | Thursday, June 02, 2022

The round comes during a period of tremendous growth for Clubbi which is growing at 25% per month to reach nearly 2,500 retailers
Sao Paulo, - Clubbi, a Brazilian one-stop-shop for "small grocers" to stock up in a simple and fast way, raised R$ 62 million in a Series A round, co-led by NFX and ALLVP, with follow-on from Valor Capital Group, ONEVC, and Better Tomorrow Ventures. Six months after the announcement of a R$ 25MM Seed round, the company has been growing more than 25% per month, has doubled its customer base, reaching almost 2,500 retailers, and expanding to other markets, such as Salvador, Bahia.

Clubbi offers an online commerce platform where retailers can buy everything their stores need in just one place, with competitive prices and a differentiated level of service: 24-hour delivery, split orders with no minimum quantity, and payment by installments and credit card. The idea is to increasingly insert the online virtual purchasing method into the day-to-day of the merchant, offering a leaner stock proposal through constant replacements and optimizing the use of working capital. This allows more flexibility for the merchants to conduct its activities.

Focused on expanding throughout Brazil, the investment will also enable improvements and the expansion of the portfolio for the "small grocers", as well as accelerating the development of new partnerships and solutions for the consumer goods industry.

"We are solving a huge pain that exists in the market today," says Marcos Adler, CEO and Co-Founder of Clubbi. "The supply of "small grocers" is in a process of accelerated digitization. This step is fundamental for the supply chain to reach a new level of efficiency that will benefit all players involved and, especially, the final consumer." The company's goal is to reach more than 15,000 retailers in 10 Brazilian cities by the end of 2023. "We remain firm in our proposal to transform Clubbi into the main player in the dynamics of retail supply in Brazil," he adds.

“In the next five years, many of the dominant platforms and marketplaces that will drive Latin America’s B2B ecosystem will be built,” explained Pete Flint, General Partner at NFX. “Between their fast-growing customer base and experienced founding team, Clubbi is set to modernize a huge, highly fragmented and essential part of the economy.”

The new investment should also elevate Clubbi into a fintech. Part of the funds will be used to develop a new range of products, creating a channel to distribute financial services such as credit and payment solutions. This is one of the biggest advantages of B2B marketplaces, as they offer credit at the most opportune moment: the purchase. "Offering financial solutions further enhances our value proposition as a partner company to the marketplaces. Better conditions and term options when buying groceries help our customers optimize their cash flow, solving one of their main challenges," explains Adler.

"We know how strong the small and medium-sized grocery stores are in Brazil, and we have believed in Clubbi since the beginning to optimize and bring new opportunities to these retailers. The company has proven that it is capable of generating social and economic development in the places where it operates and has demonstrated its capacity for scale, reaching its goals in only six months. We continue to bet on Clubbi as an important agent in the transformation of small grocery stores throughout Brazil”, says Antoine Colaço, from Valor Capital Group.

To learn more and sign up for Clubbi’s platform, please visit:

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