| | April -20196EDITOR'S DESKUntil recently, technology was solely used to enhance the sporting experience in various ways, but today, they are employed to create new genres of games. One of the many games that are gaining traction is drone racing, where human pilots compete against each other with their aircraft. Although one is yet to see artificial intelligence (AI) pilots in such races, it is very likely that the world will witness them soon with the proliferation of machine learning modules that enable autopilot functionalities. The hawk-eye technology, for example, has enhanced the precision of ball tracking in tennis, cricket, and other games. The development and adoption of revolutionary technologies such as virtual reality (VR), augmented reality (AR), and machine learning (ML) have transformed the way spectators consume sports content. Fans can watch matches with an immersive experience while still being miles away with the help of on-demand and live VR broadcasting techniques. The over-the-top (OTT) telecast has increased the viewer base and has the potential to further surge viewership due to the proliferation of portable devices all around the globe. In contrast, keeping fans engaged has become cumbersome for sports organizations as any blemish in their content delivery leads to users diverting their attention to other platforms. In light of this, StartupCity presents its `Sports Tech edition' featuring insights from industry leaders and innovative solution providers. We hope this edition is valuable in providing you with assistance in adopting some of the latest technologies in the sports tech space, thereby empowering organizations in making right decisions while selecting solutions that are efficient and effective. Let us know your thoughts.Revamping Sports with Cutting-Edge TechnologyKenneth Thomas Managing Editoreditor@startupcity.comCopyright © 2019 SiliconMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Phone:510.972.5010, Fax:510-894-8405 Published by SiliconMedia, Inc. To subscribe to Startup CityVisit www.startupcity.com Editorial StaffAaron Pierce Ava Garcia Linda Thomas Joshua ParkerSarah Fernandes Samikshya BeheraManaging EditorKenneth Thomas*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAPRIL - 10 - 2019SalesRich Gonsalvessales@startupcity.comVOL - 02 SE - 04VisualizersSujay KSPORTS TECH SPECIALEthan Noah
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